Job Title: Performance Marketing Manager

Location: Kurla, Mumbai, Maharashtra

Experience: 5–8 Years

Department: Growth & Marketing

Key Responsibilities

1. Performance Marketing & User Acquisition

- Own end-to-end paid acquisition across Google Ads, Meta Ads, LinkedIn Ads, YouTube and other digital channels.
- Plan, execute and optimise campaigns focused on acquiring high-quality investors and active traders.
- Manage media budgets efficiently while continuously improving campaign performance.
- Build scalable acquisition strategies across search, display, social, affiliates and partnerships.
- Identify new customer acquisition channels and growth opportunities.

2. Funnel Optimisation & Conversion

Own the complete acquisition funnel from:

- Ad Click
- Landing Page
- Sign-up
- KYC Started
- KYC Completed
- Fund Addition
- First Investment
- Repeat Investment

Responsibilities include:

- Improving landing page conversion rates.
- Running A/B tests across creatives, messaging, audiences and landing pages.
- Optimising conversion rates at every stage of the funnel.
- Identifying drop-offs and working with Product, CRM and Design teams to improve user experience.

3. Analytics & Data-Driven Growth

- Track and analyse campaign performance using GA4, GTM and advertising platforms.
- Monitor key acquisition metrics and recommend optimisation strategies.
- Build performance dashboards and weekly growth reports.
- Conduct cohort analysis and attribution analysis.
- Measure campaign profitability and customer quality beyond lead generation.

4. Affiliate & Partnership Growth

- Build and manage affiliate acquisition programs.




- Evaluate affiliate quality and conversion performance.
- Identify strategic partnerships that drive quality customer acquisition.
- Monitor fraud, lead quality and campaign efficiency.

5. Experimentation & Continuous Optimisation

- Develop structured testing roadmaps.
- Test audience segments, bidding strategies, creatives and offers.
- Optimise campaign performance using data rather than assumptions.
- Stay updated with platform changes, AI-driven advertising features and emerging acquisition channels.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

- Customer Acquisition Cost (CAC)
- Cost per Funded Account
- Cost per KYC Completion
- Cost per First Investment
- Return on Ad Spend (ROAS)
- Customer Lifetime Value (LTV)
- Conversion Rate across funnel stages
- Landing Page Conversion Rate
- App Install to KYC Conversion
- KYC to First Investment Conversion
- Campaign ROI
- Marketing-attributed Revenue

Required Skills & Experience

- 5–8 years of hands-on experience in Performance Marketing.
- Proven success managing monthly digital media budgets.
- Strong expertise in:
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)




- Experience with attribution tools such as AppsFlyer, Branch or Adjust.
- Strong understanding of customer acquisition funnels.
- Experience in Conversion Rate Optimisation (CRO).
- Advanced Excel or Google Sheets skills.
- Strong analytical and problem-solving abilities.

Preferred

- Experience in FinTech, WealthTech, Broking, Banking or Financial Services.
- Understanding of investment products such as Mutual Funds, Stocks, Bonds and ETFs.
- Familiarity with CRM platforms such as CleverTap, Freshsales.
- Experience with affiliate marketing platforms.
- Basic understanding of SEO and organic growth strategies.

We're looking for someone who:

- Thinks in business metrics, not vanity metrics.
- Is comfortable making decisions based on data.
- Has an experimentation mindset.
- Takes ownership from acquisition to conversion.
- Works effectively with Product, CRM, Design and Technology teams.
- Balances growth with customer quality and long-term value.

The focus is performance-driven digital growth and measurable business outcomes.

Why Join Allvest

- Build the growth engine of a rapidly scaling wealth platform.
- High ownership with direct impact on business growth.
- Opportunity to work on AI-driven investing and cutting-edge financial products.
- Collaborate with Product, CRM and Technology teams to shape the customer journey.
- Competitive compensation, performance incentives and strong career growth.

If you're passionate about solving growth challenges with data, experimentation and customer-first thinking, we'd love to hear from you.

📌 Performance Marketing Manager (India)
🏢 Allvest Securities
📍 India