Director – Programmatic
Location: Mumbai
Experience: 9 to 12 years

About the Role
As a Director - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions

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Responsibilities
Lead a team of programmatic specialists, providing guidance and mentorship
Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth
Own client communication and relationship management, ensuring clear and consistent updates
Proactively identify and pursue account growth opportunities in partnership with Account Directors
Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
Collaborate with Client Services and other channel teams to ensure seamless campaign executions
Analyse campaign performance data to identify trends and optimize strategies
Ensure adherence to best practices and maintain high standards of quality
Experience on Media Planning and Programmatic deals is must

Qualifications
9 to 12 years of experience in programmatic campaign management
Proven experience managing and leading a team
Expert-level knowledge of DV360 and experience with other DSPs
Strong experience with MMPs and analytics tools
Excellent client management and communication skills
Proven ability to develop and execute strategic programmatic plans




Strong analytical and problem-solving skills
Strong Excel and PPT skills
Innovation & Best Practic es: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
Budget Manageme nt: Responsible for large scale budget management, and forecasting
A/B Testing and Experimentati on: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
Attribution Modelli ng: Expert knowledge of attribution modelling and it's effect on performance

Skills Required
Demonstrated experience in leading and developing high-performing teams
Advanced proficiency in DV360 and extensive experience with other leading DSPs
Expertise in developing and implementing custom bidding scripts
Strong experience with MMPs and advanced analytics platforms
Exceptional client management and communication skills, with a proven ability to build and maintain strong client relationships
Strategic thinker with a proven ability to develop and execute cutting-edge programmatic strategies
Strong analytical and problem-solving skills, with a data-driven approach
Strong Budgeting and forecasting skills
Strong Excel and PowerPoint skills

Interested candi dates can share their C @dents u.com along with the following details
• Total Years of Experience
• Current Company
• Notice Period
• Current CTC
• Salary Expectations
• Current Location
• Open to work from Mumbai

📌 Programmatic - Director (Mumbai)
🏢 dentsu
📍 Mumbai