ABOUT GUS EDUCATION INDIAGUS Education India (GEI) is a service wing of Global University Systems (GUS) based in Europe. In India, we are a full-service digital marketing agency that delivers scalable online marketing services to Global University Systems’ and its associated brands.As a frontrunner in building digital eminence for a fleet of academic brands, GUS Education India is a rapidly growing organization that believes in achieving success through innovationJOB PURPOSEThe Paid Social Specialist will work closely with the manager (paid social) and brand marketing teams to set and deliver paid social campaigns that align closely with the key social and business objectives. The role will also include budget pacing, optimizations, accurate reporting and industry knowledge of paid social channels. DESIRED PROFILEQUALIFICATIONDegree in a relevant subject or similar qualificationRELEVANT EXPERIENCEMinimum 3 years of experience managing paid social efforts and/or media buying, and strategy developmentA real social native, with great understanding of recent paid social technologiesKEY ACCOUNTABILITIES & ACTIONSPaid Social Campaign ManagementPlan, execute,



and optimize paid social media campaigns across platforms like Meta, LinkedIn, Quora, Tiktok, Snapchat etc.Monitor daily performance and make real-time adjustments to maximize ROI.Ensure campaigns align with brand goals and digital marketing strategy.Budget & Performance TrackingManage paid social media budgets, ensuring accurate pacing and spending allocation.Conduct monthly reports on budget spends.Data Analysis & OptimizationAnalyze campaign data to identify trends and provide strategic recommendations.Develop A/B testing strategies and suggest performance-driven improvements.Utilize third-party bid management tools for better optimization.Content & Workflow ManagementCollaborate with internal teams to manage content calendars and campaign workflows.Oversee campaign naming conventions, structure, and updates.Stakeholder & Vendor CoordinationWork closely with brand marketing, analytics, web development, and external partners.Manage relationships with vendors and third-party platforms to enhance campaign performance.

📌 Lead Generation Specialist (Hyderabad)
🏢 GUS EDUCATION INDIA
📍 Hyderabad