Job DescriptionJob Description – Business/Strategy Director (Media Mainline) NDesignation: Business/Strategy Director NFunction: Media Strategy & Business Development NLocation: Mumbai NExperience: 8–10 Years NQualification: MBA with specialization in Marketing NRole OverviewnWe are looking for a dynamic Business/Strategy Director with strong media strategy expertise and a strategic mindset to drive business growth. The ideal candidate should have experience in handling FMCG brands, developing integrated media solutions, leading client conversations, and driving new business pitches. NThe candidate will work closely with the leadership team on New Business Development (NBD) initiatives and will initially manage strategic client engagements including accounts such as L&T;, while also contributing towards acquiring recent clients. NKey ResponsibilitiesnMedia Strategy & Planning Nn Develop integrated media strategies aligned with client business objectives and marketing goals. N Translate consumer insights, market trends, and brand challenges into effective media solutions. N Lead strategic thinkingacross campaigns, including media planning, channel selection, audience segmentation, and campaign effectiveness. N Provide data-driven recommendations to maximize ROI and business impact. N Stay updated on evolving media trends, digital platforms, and consumer behavior. NnNew Business Development (NBD) Nn Drive new client acquisition through strategic pitch development and presentations. N Lead end-to-end media pitches, including:



N Understanding client briefs N Developing communication and media strategies N Creating pitch narratives and presentations N Presenting solutions tosenior client stakeholders N Identify new business opportunities within existing and emerging categories. N Collaborate with internal teams to develop differentiated media solutions. NnClient Management Nn Build and maintain strong relationships with key clients and stakeholders. N Act as a strategic partner to clients by understanding their business challenges and recommending effective media solutions. N Manage client expectations and ensure delivery excellence. N Support account growth through strategic interventions and innovative solutions. NnDesired Candidate Profile N8–10 years of experience in media planning, strategy, account planning, or business development roles. NStrong experience workingwith FMCG brands and understanding of category dynamics. NProven experience in media strategy development and new business pitches. NStrong understanding of traditional and digital media platforms. NExperience in handling large-scale integrated media campaigns. NAbility to think strategically and articulate ideas effectively. NTechnical Skillsn N Hands-on experience with industry-standard media planning and research tools such as BARC, YUMI, IRS, TAM (where applicable), Comscore, Google Analytics, and other media measurement platforms. N Strong understanding ofmedia metrics, audience insights, campaign measurement, and analytics. N Advanced proficiency inMS Office, especially: NnPowerPoint (strategy presentations and pitches) NExcel (data analysis and reporting) NWordnCandidates from leading media agencies, integrated communication agencies, or brand strategy teams with experience in FMCG accounts and new business development will be preferred. NInterested candidates share your CV at [email protected]

📌 Media Strategist/ Director (Mainline) (Alibag)
🏢 R K SWAMY MEDIA GROUP
📍 Alibag