Job DescriptionContent Writer / Senior Content Writer – ESG & Sustainability NPune (On-site)nFull-Time NExperience: 3–8 Years NAbout CrediblnCredibl is an AI-native sustainability platform helping enterprises manage ESG data, carbon accounting, climate reporting, climate risk, product sustainability, supply chain sustainability, and regulatory disclosures across global frameworks including CSRD, ESRS, ISSB, ASRS, CDP, BRSR, IFRS S2, and more. NWe work with leading enterprises across retail, manufacturing, hospitality, financial services, food & beverage, logistics, and energy to transform fragmented sustainability data into trusted, assurance-ready insights. NWe're looking for a content skilled who understands that great content isn't simply written—it drives demand, builds authority, ranks organically, influences buying decisions, and positions a company as a category leader. NAbout the RolenWeare looking for an experienced Content Writer / Senior Content Writer with prior experience writing for B2B SaaS companies in ESG, Sustainability, Climate Tech, Carbon Management, Energy Transition, or Environmental Technology. NThis is not a generic content writing role. NYou'll create technicallyaccurate, thought leadership-oriented content that positions Credibl as a category leader while driving organic growth, inbound demand generation, and brand authority. NYou should be comfortableworking directly with subject matter experts, translating complex sustainability concepts into compelling narratives, and creating content that ranks highly competitive ESG search terms. NKey ResponsibilitiesnESG & Sustainability Content N* Own the complete content lifecycle from ideation to publishing and optimization. N* Create technically accurate content across sustainability topics including: Nn ESG/Sustainability reporting N Climate Riskn Carbon Accounting N Scope 1, 2 & 3 emissions N Supply Chain Sustainability N Sustainable Procurement N ESG Assurancen Sustainability Regulations Nn* Translate complex regulatory and technical concepts into engaging content for business audiences. N* Work closely with product, leadership, sustainability consultants, and subject matter experts to create authoritative content. NSEO & Demand Generation Nn Develop SEO-firstcontent strategies that improve rankings and organic traffic. N Perform keyword research and identify high-intent opportunities across sustainability topics. N Build topic clusters and content hubs around strategic themes. N Create content designedto rank for competitive ESG/sustainability keywords. N Continuously optimize existing content based on rankings and search performance. N Understand search intent and create content that supports every stage of the buyer journey. N Contribute to demand generation through blogs, landing pages,



pillar pages, case studies, comparison pages, customer stories, website copy, emailers and gated assets. NnContent formats include: Nn Blogsn Pillar Pages N Landing Pagesn Website Copy N Case Studiesn Comparison Pages N Customer StoriesnEmail Campaigns N Gated Assetsn NThought LeadershipnCreate content that positions Credibl and its leadership team as trusted voices in sustainability. NExamples include: Nn Executive Viewpoints N Industry Trend Analysis N Opinion ArticlesnRegulatory Explainers N Whitepapersn Research Reports N Benchmark Studiesn Webinar Content N Conference Speaking Material N Product Launch Content N Customer Success Stories NnWebsite & CMS Management Nn Publish and manage content using WordPress. N Maintain on-page SEO best practices. N Update and optimize website content as products evolve. N Collaborate with marketing and design teams to improve engagement and user experience. NnSocial Media Content NDevelop engaging B2B content for LinkedIn and other professional channels, including: Nn Executive LinkedIn Posts N Company Page Content N Carousel Postsn Product Launch Campaigns N Event Campaignsn Customer Announcements N Educational Content N Thought Leadership Snippets NnVisual Content Creation NCreate supporting assets using Canva, including: Nn Blog Graphics N Social Media Creatives N LinkedIn Carouselsn Infographics N Event Creativesn Presentation Visuals N Product Marketing Assets NnBasic video editing experience is preferred for: Nn Webinar Snippets N Product Videosn Social Media Clips N Event HighlightsnShort-form Marketing Videos NnAI-Powered ContentWorkflows NLeverage AI tools responsibly to improve research, ideation, and productivity. NTools may include: Nn ChatGPTn Claude N Geminin NotebookLM N Perplexityn Other emerging AI tools NnAI should accelerate workflows while maintaining originality, accuracy, and content quality. NRequired Skills & Experience Nn 3–8 years of content marketing experience in a B2B SaaS environment. N Prior experience writing for ESG, Sustainability, Climate Tech, Carbon Management, CleanTech, Energy, or Environmental Technology companies is mandatory. N Strong understanding ofglobal sustainability reporting frameworks and regulations. N Exceptional long-form and short-form writing skills. N Experience creating SEO-focused content that has achieved measurable organic rankings.



N Ability to write content that balances technical depth with business readability. N Hands-on experience with WordPress. N Experience collaborating with subject matter experts and senior leadership. N Familiarity with content analytics and performance measurement. N Ability to independently manage multiple projects and deadlines. N Working knowledge of Canva to create blog banners, social media creatives, LinkedIn carousels, infographics, presentation visuals, and other marketing assets. N Basic video editing skills using Canva or similar tools to create short-form videos, product snippets, webinar highlights, and social media content. NnSEO ExpertisenExperience with: Nn Ahrefsn SEMrush N Google Search Console N Google AnalyticsnKeyword Research N Topic ClusteringnContent Optimization N Internal LinkingnTechnical SEO Fundamentals N AI Search / Answer Engine Optimization (AEO) NnPreferred Experience NExperience creating: Nn Whitepapersn Research Reports N Industry ReportsnBenchmark Studies N Case Studiesn Customer Stories N Product Pagesn Comparison Pages N Webinar Assetsn Sales Enablement Content N Executive Thought Leadership Content NnWhat Success LooksLike NWithin your first 12 months, you will: Nn Increase Credibl's organic visibility across competitive sustainability search terms. N Build a scalable content engine that consistently generates inbound demand. N Strengthen Credibl's position as a thought leader in ESG and sustainability technology. N Produce high-impact content that supports marketing, sales, partnerships, and analyst relations. N Improve website engagement, search rankings, and lead generation through data-driven content initiatives. NnWhat We're LookingFor NWe're looking for someonewho: Nn Is genuinely passionate about sustainability and climate technology. N Thinks strategically, not just as a writer but as a marketer. N Understands how contentcontributes to pipeline and revenue. N Enjoys learning complextechnical subjects. N Has strong attention todetail and editorial discipline. N Can independently own projects from research to publication. N Is curious about AI andenjoys experimenting with emerging content workflows. N Thrives in a fast-paced, high-growth startup environment. NnWhy Join Credibl? Nn Work at the intersection of Sustainability, AI, and Enterprise SaaS. N Build thought leadership in one of the fastest-growing sectors globally. N Collaborate directly with sustainability experts, product leaders, and enterprise customers. N Shape how enterprises approach ESG reporting, climate risk, carbon accounting, and sustainability management. NnPlease share your resume along with 2–3 writing samples (blogs, whitepapers, case studies, LinkedIn articles, research reports, or other published content).

📌 Content Writer / Senior Content Writer - Esg & Sustainability (Pune)
🏢 Credibl
📍 Pune