Key Responsibilities:
1. Strategy Development and Execution:
o Develop, execute, and optimize digital marketing strategies to drive customer acquisition,
lead generation, and brand awareness for SaaS products.
o Plan and manage multi-channel digital marketing campaigns including SEO/SEM, paid media,
email marketing, content marketing, and social media.
o Collaborate with sales, product, and customer success teams to align marketing efforts with
company goals.
2. Campaign Management:
o Design and implement PPC, social media ads (LinkedIn, Google Ads, Facebook, etc.), and
display advertising campaigns.
o Manage the marketing budget to maximize ROI, track KPIs, and adjust strategies as needed.
o Analyze and report performance of all digital marketing campaigns, identifying trends and
insights for optimization.
3. Content and SEO Optimization:
o Oversee content marketing initiatives including blogs, eBooks, white papers, case studies,
and webinars.
o Implement SEO best practices to improve organic traffic and search engine rankings.




o Collaborate with content teams to optimize website content and landing pages for SEO and
conversion.
4. Lead Nurturing and Conversion:
o Develop and manage lead generation and nurturing processes using marketing automation
tools such as HubSpot, Marketo, or Pardot.
o Optimize conversion rates by designing and testing landing pages, CTAs, and lead capture
forms.
o Ensure seamless handoff of marketing-qualified leads (MQLs) to the sales team for follow-up.
5. Data-Driven Marketing & Analytics:
o Use data and analytics tools (Google Analytics, Mixpanel, etc.) to track and measure
marketing performance.
o Conduct A/B testing to optimize campaign performance and maximize ROI.
o Develop dashboards and reports to communicate campaign performance to stakeholders.
6. Team Leadership and Collaboration:
o Lead, mentor, and manage a team of digital marketing specialists.
o Collaborate with the product, design, and engineering teams to ensure marketing

📌 Digital Marketing Manager (Noida)
🏢 Hotelogix India
📍 Noida