Position- Performance Marketing Manager
Exp- 1-8 yrs
Location- Bangalore(5-WFO)
About Company
Maino.ai is a privately held technology company specializing in AI and machine learning-driven digital marketing automation. Founded in 2022, it operates from Bengaluru, India, and Dover County, Delaware, USA. The company offers a comprehensive Martech platform designed to optimize digital marketing strategies through advanced analytics and automation.
Responsibilities
● Plan and execute digital marketing campaigns across all the paid channels like google adwords, facebook, instagram, amazon ads etc
● Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different vertical of business
● Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier
● Monitor and analyze campaign performance data, identify trends, and make recommendations for optimization.
● Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders
● Design, conceptualize & co-ordinate with the creative team to bring out campaigns based on solid consumer & business insights
● Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels.
● Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube etc and evaluating them through relevant KPIs
● Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metrics