Position: Head of Marketing

Reporting: CEO & Director

Responsibilities

Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions, including performance marketing, events, social media marketing, product marketing, and partnerships.
Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
Ensuring consistent messaging that is aligned with the brand
Building win-win relationships with new and existing partners
Coordinate with the sales team and other departments to produce effective strategies
Manage the marketing budget to drive sustainable bottom-line growth
Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness
Building brand awareness and generating cutting-edge ideas to promote the brand/product




Creating content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)
Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.)
Building a high performing marketing team and ensuring effective coordination with other teams
Keeping updated on market trends & competitor strategies.
Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Knowledge/Skills/Abilities Required
Minimum 15+ years should have a minimum of 10 years experience in the Alcobev industry.
You have a degree in Marketing, Business Administration, or a related field.
You have prior experience in a similar role with a solid track record of success.
You have substantial experience in Growth Hacking, Social Media/ Viral Marketing, managing demand gen

📌 Head of Marketing (Mumbai)
🏢 Trillium Beverages
📍 Mumbai