HappyFox is a fast-growing SaaS company that uses AI to help businesses resolve customer issues quickly and efficiently, even at enterprise scale. Our platform empowers businesses to deliver exceptional customer service experiences through creative technology and streamlined processes.

As a Product Marketing Manager, you will play a pivotal role in driving the success of our products by crafting compelling messaging, developing strategic marketing plans and collaborating with stakeholders to ensure our products meet the needs of our customers.

Responsibilities:

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GTM Strategy: Conduct primary and secondary research to identify ICP, persona segments and help define GTM plays to execute.

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Messaging & Positioning: Become an expert on our customers, product, industry, category trends and work closely with product/sales/success teams to synthesize research to core messaging across customer facing assets.

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GTM Programs: Define & refine the GTM programs with a strong focus on winning mindshare and increasing awareness(eg. Website traffic, demos, pipeline).

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Product Launches:



Develop process for product launches at HappyFox including new products, features & services. Increase outcomes from product releases by building launch predictability, programmatic processes and governing the process cross-functionally.

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Sales Enablement: Partner with product/sales to create compelling sales pitch decks and sales materials for different ICP’s and GTM plays.

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Customer Marketing: Partner with the sales team to develop and execute a cohesive customer marketing strategy, including case studies, ABM campaigns and other initiatives.

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Leadership: This individual will lead all of product marketing including GTM strategy and launches. Supercharge HappyFox Product Marketing function and a great opportunity to lead a team in the near future.

Requirements:

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3-5 years of experience in product marketing at an enterprise B2B SaaS company.

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Strong writer, communicator and slides

📌 Product Marketing Manager (Hyderabad)
🏢 HappyFox
📍 Hyderabad