Responsibilities:
- Create, manage and distribute content( long-form, short form articles, social media posts, inforgraphics, case studies, whitepapers etc.) specific to the business domain.
- Drive marketing activities to increase awareness and growth. SEO works for us, so you would have a chance to work on SEO at a deeper scale.
- Manage native and partner-based marketing opportunities (including emails, paid advertising, and social media campaigns)
- Conduct market research to find answers about consumer requirements, habits, and trends ⢠Brainstorm and develop ideas for creative marketing campaigns to create content around the product.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
- Assist in analyzing marketing data (campaign results,
conversion rates, traffic, etc.) to help shape future marketing strategies.
Requirements
Technical tools Knowledge:
- Ahrefs, SEMRUSH and Similar tools.
- Google Analytics and Search Console.
- Google Keywords Planner and Other Keyword finder tools.
- ScreamingFrog and other similar tools.
- Canva, Adobe Photoshop, Illustrator etc.
- Working knowledge of Canva is mandatory.
- Content gap analysis through competitor analysis.
- WordPress and other CMS platforms.
- Working knowledge of Search Engine and Social Media Ads platform.
Qualifications:
- 3+years of working in small to medium-size teams, preferable start-up background.
- Comfortable when given fuzzy problem statements and the ability to work with a product partner to clarify and fix requirements.
- Prior experience working with products.
- Experience being the Content marketer in previous jobs is a plus.