We are looking for a PPC Advertising Associate to run Amazon PPC campaigns.
In this role, you should be well-versed in principles of E commerce PPC.
You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have a solid ad spend expansion
and highest possible return on investment (ROI.)
Responsibilities
● Taking complete ownership for a portfolio of accounts - Standard and High Value
advertisers.
● Reviewing every account in the portfolio in complete detail to understand the
current level of performance.
● Engaging with advertisers/in-country Account Manager to understand their
advertising goals and expectations from the program.
● Leading kick-off calls with advertisers and driving discussion using a pre-set
agenda, as and when necessary.
● Flawlessly executing end-to-end ad optimisation.
● Analyzing account performance against key metrics to identify, recommend and
implement optimisation solutions to increase efficiency and meet clients' KPIs.
● Analyzing data trends and creating keywords lists, bids and budget suggestions;
gathering and analyzing data at account/campaign/industry level.
● Monitoring and communicating campaign progress through regular, in-depth
activity reports and insights, and then using this knowledge as a basis for future
campaigns.
Requirements and skills
● Proven experience as a PPC or Digital Marketing Executive
● Knowledge of e-commerce and digital marketing concepts
● Proficient in MS Office (particularly Excel)
● Excellent communication skills
● Analytical thinking with robust math skills