Job Description Role Overview:
n We're looking for a hands-on, performance-driven Copy Writer who can own content end-to-end — from strategy and scripting to shooting and delivering final assets that drive measurable results. This role is for someone who can write sharp copy, shoot high-performing content, collaborate with editors, and deliver finished creatives that convert. You should be equally comfortable building brand storytelling and optimizing ads for performance.
n Key Responsibilities:
n 1) Content Strategy & Ownership
n • Develop and execute a content strategy aligned with business and revenue goals.
n • Build clear content pillars for awareness, education, trust-building, and conversion.
n • Maintain consistency in brand voice across ads, social, website and partnerships.
n 2) End-to-End Content Creation
n • Ideate, script, shoot, and deliver finished content (UGC-style, brand shoots, ad creatives, educational content).
n • Write compelling scripts and ad copies tailored to platform and funnel stage.
n • Create engaging narratives around men's hair health, product education, and customer journeys.
n • Ensure final output is polished, performance-ready, and on-brand.
n 3) Performance-Led Creative




n n Create ad creatives for Meta, Google, YouTube, and other paid channels.
n Optimize messaging for different funnel stages
n Analyze performance metrics (CTR, Hook Rate, Hold Rate, CVR, CPA, ROAS) and iterate content accordingly.
n Continuously test current angles, hooks, formats, and scripts.
n n 4) Cross-Functional Execution
n • Work closely with designers, video editors, performance marketers, and product teams.
n • Support influencer, partnership,, and retention campaigns with high-impact content.
n Requirements:
n n 3+ years of experience in performance content, preferably in D2C, health, wellness, or beauty.
n Proven ability to write, shoot, and deliver finished content that performs.
n Strong understanding of performance marketing and paid media creative strategy.
n Excellent copywriting and storytelling skills.
n Comfortable being on-camera and directing shoots when needed.
n Data-driven mindset with the ability to interpret ad metrics and optimize accordingly.
n Understanding of SEO, platform trends, and social-native content formats.
n Strong sense of aesthetics and modern male consumer psychology.
n

📌 Copywriter (Raigarh)
🏢 Traya
📍 Raigarh