Key Result Areas:
- Conceptualizing from idea to finished content in video and graphic formats
- Follow and analyze social media trends and high performing content to come up with new ideas
- Work with the marketing department to get understanding of the short term and long term marketing targets and then develop content strategies accordingly
- Creating content which will catch maximum customer interest
- Writing and reviewing content for websites, social media pages and public communications
- Create Search Engine Optimization driven content and increase the site traffic
- Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
- Identify customers needs in relation to the company and write content to cater those needs
Responsibilities
- Research industry-related topics
- Write a clear marketing copy to promote our products/services
- Submit work for input & approval
- Be able to write answers for Quora questions and Reddit Posts
- Coordinate with the marketing team to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Identify customers’ needs and gaps in our content and recommend current topics
- Ensure all-around consistency (style, fonts, images, and tone)
- Update website content as needed
Desired Profile / Criteria / Skills :
Requirements
- Proven work experience as a Content Creator/Writer, Copywriter or similar role
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Ability to meet deadlines