Engagement Lead (Pune)

Engagement Lead (Pune)

31 Jul
|
Procdna Analytics
|
Pune

31 Jul

Procdna Analytics

Pune

About Us:

ProcDNA is a global rocket ship in life sciences consulting. We fuse design thinking with cutting-edge tech to create game-changing Commercial Analytics and Technology solutions for our clients. We're a passionate team of 300+ across 6 offices, all growing and learning together since our launch during the pandemic. Here, you won't be stuck in a cubicle - you'll be out in the open water, shaping the future with brilliant minds. Ready to join our epic growth journey?

Role Overview:

We are seeking a proven leader in Omnichannel Analytics to drive strategy, client success, and delivery excellence across large, complex omnichannel engagements. In this senior role, you will influence cross-functional teams, drive growth, lead analytical solutioning, and act as a trusted advisor for life sciences clients seeking end-to-end omnichannel transformation.

You will work closely with client commercial teams, marketing stakeholders, and cross-functional analytics teams to drive actionable insights and measurable ROI improvement.

Key Responsibilities:

Client & Delivery Management




- Lead end-to-end execution of omnichannel analytics projects across US pharma clients.
- Translate business problems into structured analytics frameworks and measurable KPIs.
- Present insights and recommendations to client stakeholders and leadership teams.
- Ensure timely, high-quality delivery across multiple workstreams.

Analytics & Measurement
- Design and implement omnichannel measurement frameworks (digital + field channels).
- Perform campaign effectiveness analysis, ROI/ROMI assessment, and marketing attribution.
- Conduct test-control / uplift measurement and experimentation design.
- Develop dashboards and performance trackers to monitor engagement KPIs.
- Work on segmentation, targeting, and next-best-action analytics.

Data & Technical Collaboration
- Collaborate with data engineering and BI teams to build scalable data models and reporting solutions.
- Leverage SQL, Python/R

📌 Engagement Lead (Pune)
🏢 Procdna Analytics
📍 Pune

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