Position Title: Cross-Sell Strategy Head
Department: Sales & Marketing
Location: Bangalore

Position Overview:
The Cross-Sell Strategy Head is responsible for developing and executing strategies to maximize the cross-selling of products and services within the organization. This role involves leveraging customer data, market insights, and creative approaches to enhance customer engagement and drive revenue growth through effective cross-selling initiatives.

Key Responsibilities:
Strategy Development:
- Develop and lead the implementation of a comprehensive cross-sell strategy that aligns with the company’s overall sales and revenue goals.
- Identify key products and services suitable for cross-selling and create targeted initiatives to promote them.
- Analyze market trends, customer behaviour, and competitor strategies to inform the cross-sell approach.
- Develop effective cross-sell programs and create unique value propositions tailored to diverse customer segments.

Program Management:
- Design and oversee cross-sell programs and campaigns, ensuring they are effective,



scalable, and measurable.
- Collaborate with marketing, product, and sales teams to develop and execute integrated cross-sell campaigns.
- Monitor and evaluate the performance of cross-sell initiatives, adjusting strategies as needed to achieve desired outcomes.

Customer Insights and Analytics:
- Utilize customer data and analytics to identify cross-sell opportunities and tailor strategies to different customer segments.
- Develop models and metrics to track cross-sell effectiveness, customer uptake, and overall impact on revenue.
- Conduct regular analysis to understand customer needs, preferences, and purchasing behaviour.
- Utilize CRM tools and data analytics to segment customers effectively and create targeted cross-sell propositions.

Collaboration and Integration:
- Work closely with product teams to understand product features, benefits, and compatibility for cross-selling.
- Coordinate

📌 Strategy Head (Bengaluru)
🏢 Kreditbee
📍 Bengaluru