Job Description:
- Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division.
- Achieve top-line, market share and bottom-line targets for the brands assigned.
- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
- Analyze market conditions and forecast sales on a regular basis
- Monitor ROI on brand strategies.
- Monitor competitor activities
- Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for recent opportunities.
- Develop and implement Annual Operating Plan for brand portfolio




- Undertake fieldwork to capture insights
- Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
- Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
- Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
- Lead Divisional initiatives which are of significant impact to the business / organization

📌 Sr. Product Manager (Bengaluru)
🏢 MM Staffing & Career Consultants
📍 Bengaluru