Job description
Marketing Leader — Lenskart
Gurugram, India · On-site · Full-time

Mission Brief: Build the Brand That Puts Eyewear on Every Face in the World
Lenskart is not a traditional eyewear company. We are a technology-first, vertically integrated retail machine operating 2,000+ stores across India, Southeast Asia, and the Middle East — and we are accelerating. This is your mandate: own the complete marketing engine that will take Lenskart from a dominant Indian brand to a globally recognised name, while deploying AI as a core operating tool across every dimension of how we build, grow, and communicate.

? Core Mandate
1. Brand Strategy & AI-Powered Growth
- Own the full brand vision for Lenskart — positioning, narrative, and long-term equity — across all markets and channels
- Use AI-powered consumer intelligence tools to track brand perception, identify cultural opportunities, and stress-test creative strategy in real time
- Build and run a systematic brand experimentation framework, using AI to rapidly test messaging, visual identity,



and campaign concepts before committing budget at scale
- Lead large-scale ATL campaigns (TV, OOH, Print, Digital Video) with rigour — using AI tools for media mix modelling, audience targeting, and post-campaign attribution

2. Performance Marketing & Revenue Ownership
- Drive customer acquisition and revenue growth across Google, Meta, programmatic, and emerging channels — treating every rupee of budget as a precision instrument
- Deploy AI and ML tools for agile bidding, predictive audience segmentation, creative fatigue detection, and real-time campaign optimisation
- Own shared P&L; accountability for marketing-driven revenue, with full transparency into CAC, LTV, ROAS, and payback periods across all cohorts
- Build a test-learn-scale culture where AI accelerates the feedback loop from hypothesis to decision

3. AI-First Content & Creative Operations
- Redefine how Lenskart creates content — integrating AI tools (genera

📌 Marketing Leader (Gurugram)
🏢 Lenskart
📍 Gurugram