Role brief:
- Understand, predict and influence consumer behavior
- Improve marketing, pricing, supply chain, risk and claims management
- Harmonize data, visualize information, build dashboards and forecast business performance.
Key Competencies:
- Analyze and understand digital assets, including web pages, mobile pages and digital campaigns of customers.
- Build a reporting solution to help customers gauge campaign performances across owned, earned and paid media, including Social Media.
- Provide insights and recommendations to improve campaign performance and increase channel effectiveness by understanding attribution modeling, performing A/B testing or doing Competitive Intelligence.
Qualification & Experience:
- 3 to 5.6 years of experience in Google Analytics or Site Catalyst or Omniture
- Robust experience in implementation
- Web Analytics experience in analyzing digital campaigns across channels: Display, SEM, SEO, Emails
- Knowledge on tools - Adobe Analytics, Google Analytics ,
Education:
BE/ B.Tech (any discipline) or MS in Statistics/Economics or MBA in a quantitative discipline is required
📌 Digital Analytics Role - Implementation (India)
🏢 InterSources
📍 India
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