Purpose :

Implement and monitor policies to achieve targeted sales, and improve market share on a sustainable basis.

Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends & opportunities; negotiate contracts with the aim of maximizing sales profits

Key Activities :
- Educate Dealers to sell high-value / High Margin / new products to improve Sales Turnover.
- Facilitate ZDs /Ads / Dealers to achieve their sales targets, FGIs, QGIs, etc.
- Prepare and maintain Dealer master and Panel.
- Ensure Local level ads are released as per agreement.
- Ensure In-shop branding, Signage,
- Boards, etc. at dealers' outlets.
- Implementation of MOP system.
- Report un-authorized dealer selling / unauthorized
- product selling.
- Collect and provide update on
- competitor's activities such as current
- product introduction / scheme launch /
- Price changes / incentive / discounting
- structures etc.

Key Performance Indicators:
- No. of unauthorized dealers identified
- No. of cold call conversions (Institutions)
- No. of ROs converted to MBOs,



MBOs to Exclusive, and Exclusive to Shoppers, World, and Galleries.
- Participated in No. of Fairs / Exhibition
- No. of dealers /AD visited
- Complaints resolution time
- "Credit Days

MARKET DEVELOPMENT & PENETRATION :
- Participate in local level fairs / exhibitions alone with ZD / Dealers.
- Approach Institutions / Bulk buyers / Search of prospective end customers.
- Identify opportunities for appointing dealers.
- Appointment of new ROs and MBOs as per plan.
- Conversion of ROs to MBOs, MBOs to Exclusive, Exclusive to Shoppes/ World/ Galleries as per plan.

CUSTOMER SATISFACTION :
- "Visit ZDs / ADs / Dealers as per plan.
- " Ensure that Dealers receive and
- understand all communications/policies, etc.
- Provide technical assistance to customers regarding foam applications & appropriate uses.
- Resolve dealer queries.
- Ensure timely end-customer complaint redressal.

Working Relation :
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📌 Area Sales Manager (Bilaspur)
🏢 The Search House
📍 Bilaspur