About EarnKaro-

EarnKaro, a product by the CashKaro Group, is India’s fastest-growing affiliate platform. Backed by marquee investors like Ratan Tata, Kalaari Capital, and Korea Investment Partners, our mission is to redefine how users earn money online and how brands acquire quality customers through affiliate marketing. We are a key marketing partner for Amazon, Flipkart, Myntra, and hundreds of top brands. With a solid revenue trajectory and growing user base, EarnKaro is poised to be a category leader.

Role Overview
We’re looking for a dynamic Paid Marketing Manager who can take complete ownership of our acquisition campaigns across performance channels (Google, Meta, Affiliates, Programmatic) and play a key leadership role within our Growth team.
This is not just an execution-heavy role — we are looking for someone who can build and lead strategy, manage large monthly budgets independently, drive experimentation, and lead the team as we scale. Future team-building and cross-functional leadership are critical to this role.

Key Responsibilities
1.



Own & Lead Paid Acquisition End-to-End
- Define the acquisition roadmap across channels (Google, Meta, etc.).
- Own monthly performance budgets (₹30–70L/month+) and ROI targets.
- Design and execute a high-performance marketing funnel — ad creatives, messaging, landing pages, conversion optimization.
- Manage agency/partner relationships or internal execution.

2. Scale Campaigns for Growth
- Strategically test, learn, and scale winning campaigns with a data-first approach.
- Build scalable campaign frameworks for rapid user growth and retention.

3. Remarketing & Retention
- Lead remarketing strategy across all major platforms — audience segmentation, creatives, conversion tracking.
- Drive full-funnel thinking for acquisition + engagement + retention.

4. Analytics & Reporting
- Deeply analyze campaign performance, conversion rates, and user behavior.
- Build internal dashboards, reporting structures, and performa

📌 Paid Marketing Lead – EarnKaro (Gurugram)
🏢 Pouring Pounds India.
📍 Gurugram