Job Description Job Description – Business/Strategy Director (Media Mainline)
n Designation: Business/Strategy Director
n Function: Media Strategy & Business Development
n Location: Mumbai
n Experience: 8–10 Years
n Qualification: MBA with specialization in Marketing
n Role Overview
n We are looking for a dynamic Business/Strategy Director with strong media strategy expertise and a strategic mindset to drive business growth. The ideal candidate should have experience in handling FMCG brands, developing integrated media solutions, leading client conversations, and driving current business pitches.
n The candidate will work closely with the leadership team on New Business Development (NBD) initiatives and will initially manage strategic client engagements including accounts such as L&T;, while also contributing towards acquiring new clients.
n Key Responsibilities
n Media Strategy & Planning
n n Develop integrated media strategies aligned with client business objectives and marketing goals.
n Translate consumer insights, market trends, and brand challenges into effective media solutions.
n Lead strategic thinking across campaigns, including media planning, channel selection, audience segmentation, and campaign effectiveness.
n Provide data-driven recommendations to maximize ROI and business impact.
n Stay updated on evolving media trends, digital platforms, and consumer behavior.
n n New Business Development (NBD)
n n Drive new client acquisition through strategic pitch development and presentations.
n Lead end-to-end media pitches, including:
n Understanding client briefs
n Developing communication and media strategies
n Creating pitch narratives and presentations
n Presenting solutions to senior client stakeholders




n Identify new business opportunities within existing and emerging categories.
n Collaborate with internal teams to develop differentiated media solutions.
n n Client Management
n n Build and maintain strong relationships with key clients and stakeholders.
n Act as a strategic partner to clients by understanding their business challenges and recommending effective media solutions.
n Manage client expectations and ensure delivery excellence.
n Support account growth through strategic interventions and innovative solutions.
n n Desired Candidate Profile
n 8–10 years of experience in media planning, strategy, account planning, or business development roles.
n Strong experience working with FMCG brands and understanding of category dynamics.
n Proven experience in media strategy development and new business pitches.
n Strong understanding of traditional and digital media platforms.
n Experience in handling large-scale integrated media campaigns.
n Ability to think strategically and articulate ideas effectively.
n Technical Skills
n n Hands-on experience with industry-standard media planning and research tools such as BARC, YUMI, IRS, TAM (where applicable), Comscore, Google Analytics, and other media measurement platforms.
n Strong understanding of media metrics, audience insights, campaign measurement, and analytics.
n Advanced proficiency in MS Office, especially:
n n PowerPoint (strategy presentations and pitches)
n Excel (data analysis and reporting)
n Word
n Candidates from leading media agencies, integrated communication agencies, or brand strategy teams with experience in FMCG accounts and new business development will be preferred.
n Interested candidates share your CV at

📌 Media Strategist/ Director (Mainline) (Raigarh)
🏢 R K SWAMY MEDIA GROUP
📍 Raigarh