Job Description Position: Business Development Executive – B2B Sales (Footwear)
n Department: Mobility & Wellness
n Reports To: SVP Business Development
n Location: Pune (In office)
n Working Days: 6 days a week
n Work Mode: Work from Office (WFO)
n Who Are We?
n Founded in 2015 and headquartered in Pune, Frido is a leading ergonomic comfort and wellness brand dedicated to helping people walk, sit, and sleep better. Starting with mobility aids, Frido has evolved into a holistic comfort brand offering footwear, cushions, pillows, and ergonomic accessories designed to enhance everyday well-being.
n With innovation at its core, Frido blends science, design, and technology to create products that bring comfort to every step and moment of life.
n Our Vision: Redefining Comfort for Modern Living
n What We Offer
n n Ergonomic Footwear & Insoles – Designed to reduce foot strain and improve posture
n Cushions & Backrests – For enhanced sitting comfort at work or home
n Sleep & Rest Products – Including orthopedic pillows and supportive accessories
n Mobility Aids – Wheelchairs and assistive devices promoting independence and comfort
n Experiential Retail & Custom Comfort Solutions – Foot-scanning, posture analysis, and personalized product recommendations
n n Role Overview
n We are looking for a dynamic and business-oriented professional with a background in Physiotherapy (BPT/MPT) and an MBA in Sales/Marketing to drive the growth of Frido's Footwear category.
n The ideal candidate will combine a strong understanding of foot biomechanics,



ergonomics, and customer needs with proven B2B sales capabilities to build strategic partnerships and expand market presence.
n Key Responsibilities
n n Drive B2B sales and business development for Frido's footwear portfolio.
n Identify, develop, and manage new business opportunities across corporate partnerships, distributors, retailers, institutional clients, and channel partners.
n Build and maintain strong relationships with key decision-makers and business stakeholders.
n Conduct product presentations, demonstrations, and business meetings to showcase Frido's footwear solutions and their ergonomic benefits.
n Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
n Manage the complete sales cycle, including prospecting, lead generation, negotiations, closures, and account management.
n Collaborate with internal teams including Marketing, Operations, and Customer Success to ensure seamless customer onboarding and partner support.
n Gather market intelligence, monitor competitor activities, and identify growth opportunities within the footwear industry.
n Track sales performance, maintain CRM records,



and provide regular business updates to leadership.
n Represent Frido at trade shows, exhibitions, industry events, and networking forums to generate leads and strengthen brand visibility.
n n Requirements
n n Bachelor's or Master's Degree in Physiotherapy and MBA in Sales (BPT/MPT).
n MBA in Sales, Marketing, Business Management, or a related field.
n 0–2 years of experience in B2B Sales, Business Development, Key Account Management, or Channel Sales. Prior experience as a practicing Physiotherapist is preferred.
n Experience in footwear, wellness, mobility, ergonomic products, consumer products, healthcare products, or related industries will be preferred.
n Strong communication, presentation, negotiation, and relationship management skills.
n Ability to analyze customer needs and provide consultative solutions.
n Proficiency in CRM tools and Microsoft Office applications.
n Willingness to travel for client meetings and business development activities.
n n What We're Looking For
n n Strong sales orientation with a target-driven mindset.
n Excellent networking and stakeholder management abilities.
n High ownership and execution-focused approach.
n Entrepreneurial mindset with the ability to thrive in a quick-paced environment.
n Passion for building partnerships and driving business growth.
n Strong interpersonal skills and a customer-centric approach.
n n Interested candidates can share their resumes at - & .

📌 Business Development ExecutiveB Sales (Footwear) (Pune)
🏢 Frido
📍 Pune