Description
Job Description: Analyst – Marketing & Customer Analytics (Offshore Team) Job Overview We are looking for a data-savvy and insight-driven Analyst to join our Retail Marketing & Customer Analytics offshore team. This role supports a variety of high-impact analytics needs—from channel efficiency analysis and incrementality measurement to building scalable dashboards and supporting ad hoc marketing and custom er deep dives. Ideal for candidates with 3–4 years of experience, this role requires robust SQL and visualization skills, a sharp analytical mindset, and a passion for improving marketing effectiveness through data. Key Responsibilities Marketing Performance & Channel Analytics Analyze the efficiency and ROI of marketing channels (e.g., paid search, social, email, affiliates), identifying performance trends and optimization opportunities. Support channel incrementality testing, including design, measurement, and interpretation of test results to determine true lift and return from campaigns. Translate findings from Marketing Mix Models (MMM), attribution models (GA4,



MTA, last-click), and driver tree frameworks into actionable recommendations for budget and channel strategy. Conduct post-campaign analysis to identify what worked, what didn’t, and where opportunities exist for improvement. Customer & Ad Hoc Analytics Partner with onshore stakeholders to solve ad hoc business questions related to customer engagement, retention, segmentation, and lifecycle behavior. Identify and explain key business drivers influencing metrics like revenue, traffic, conversions, or churn using structured frameworks and analytical methods. Visualization & Reporting Build and maintain automated, insightful dashboards using Tableau and Looker that track marketing performance, customer behavior, and attribution outcomes. Design reporting views that make complex modeling output (e.g., MMM or GA4 attribution data) intuitive and digestible for marketing stakeholders. Ensure data

📌 1970764-Lead Assistant Manager (Gurugram)
🏢 EXL
📍 Gurugram