Job Description Role Details:
n As a Campaign Manager, you will be responsible to drive the adoption & engagement across customer segments. The individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity).
n Role Description
n A. Customer Engagement:
n n Work on initiatives/levers to increase the traffic on bank's channels (mobile/net) with an objective to increase conversion from target bases current and drive adoption among the new/existing consumers.
n Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
n Improve conversion funnel continuously by driving optimization of digital journey.
n Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
n Work closely with Bank's product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
n n B. Product Enhancement




n n Be the voice- of customer in shaping the new set of features/products that the bank should launch
n Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
n Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
n Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers
n Collaborate with the Bank's Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel
n n EDUCATION
n Essential requirement: Graduate or postgraduate degree from a reputed institution.
n WORK EXPERIENCE
n n Essential requirement: 2-4 years of relevant experience in campaign/CRM management for a digital business/app
n Prior experience of executing D2C campaigns and content strategy
n Prior working knowledge on SQL
n Working knowledge of at least one campaign management tool - Moengage, Clevertap, or Google Analytics is mandatory
n Experience with marketing tools like Firebase, Appsflyer is a plus
n Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.
n

📌 Campaign Manager (Raigarh)
🏢 IndusInd Bank
📍 Raigarh