Job Description Job Title: Lead – Analyst & Advisor Relations
n Function: Marketing
n Location: India / Global (EMEA, US, APAC)
n Role Overview
n The Lead – Analyst & Advisor Relations will be responsible for driving analyst and advisor engagement initiatives that strengthen the organization's market positioning, brand credibility, and go-to-market effectiveness. This role will work closely with senior stakeholders, marketing, sales, and service-line leaders to manage analyst relationships, coordinate industry evaluations, and leverage analyst insights to support business growth.
n Key Responsibilities
n Analyst Relations Management
n n Execute the Analyst Relations strategy aligned with business priorities and growth objectives.
n Build and maintain strong working relationships with key industry analysts and advisory firms.
n Support analyst engagement activities across priority service lines and solution areas.
n Coordinate analyst briefings, inquiries, workshops, and relationship-building initiatives.
n n Analyst Evaluations & Research Participation
n n Manage participation in key industry assessments and reports, including:
n Gartner Magic Quadrant & Market Guides
n Everest Group PEAK Matrix
n ISG Provider Lens
n Avasant RadarView
n IDC, Forrester, NelsonHall, and other relevant evaluations
n Coordinate RFIs, surveys, evidence submissions, customer references, and supporting documentation.
n Ensure timely and high-quality responses across all analyst engagements.
n n Executive & Stakeholder Enablement
n n Partner with business leaders to prepare for analyst briefings and strategic conversations.
n Develop presentations,



messaging frameworks, and briefing materials.
n Provide analyst insights and recommendations to leadership teams.
n Facilitate alignment between analysts and internal stakeholders on strategic priorities.
n n Advisor & Ecosystem Engagement
n n Support relationships with advisory firms, consultants, and industry influencers.
n Assist in planning advisor engagement initiatives, workshops, and innovation sessions.
n Work with sales and business teams to leverage advisor relationships in strategic opportunities.
n n Sales & Marketing Enablement
n n Collaborate with sales and marketing teams to integrate analyst recognition and insights into client-facing materials.
n Create analyst-backed content, proof points, competitive intelligence, and sales enablement assets.
n Support proposal and pursuit teams with relevant analyst perspectives and market insights.
n n Content & Thought Leadership
n n Partner with marketing and communications teams to promote analyst recognitions and rankings.
n Support creation of thought leadership, analyst-inspired content, social media campaigns, and industry perspectives.
n Ensure consistent market messaging aligned with analyst feedback and industry trends.
n n Governance & Reporting




n n Maintain analyst engagement trackers, calendars, contact databases, and reporting dashboards.
n Monitor analyst coverage, sentiment, rankings, and market perception.
n Track and report key metrics including engagement effectiveness, analyst visibility, and business impact.
n Contribute to the development of Analyst Relations best practices, processes, and knowledge repositories.
n n Key Skills & Competencies
n n Strong understanding of the analyst and advisory ecosystem within technology services, digital transformation, or consulting.
n Experience engaging with firms such as Gartner, Everest Group, ISG, IDC, Forrester, Avasant, and NelsonHall.
n Excellent stakeholder management and relationship-building capabilities.
n Robust project management and organizational skills.
n Ability to manage multiple deliverables and deadlines simultaneously.
n Strong analytical, communication, and presentation skills.
n Ability to translate analyst insights into actionable business recommendations.
n Detail-oriented with a structured and process-driven approach.
n n Experience & Qualifications
n n 8–12 years of experience in Analyst Relations, Strategic Marketing, Product Marketing, Corporate Marketing, or B2B Technology Marketing.
n Proven experience supporting analyst evaluations, briefings, and engagement programs.
n Experience working with senior leadership, sales teams, and service-line leaders.
n Strong understanding of the IT services, consulting, or technology services industry.
n Bachelor's degree required; MBA or equivalent qualification preferred.
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📌 Lead - Analyst & Advisor Relations (Mumbai)
🏢 Mastek
📍 Mumbai