Job Description About the Role
n We are looking for a Performance Marketing Sr. Executive who can plan, execute, optimize, and scale digital advertising campaigns across multiple performance marketing platforms. The ideal candidate should have hands-on experience managing campaigns on Google, Meta, and e-commerce advertising ecosystems, with a strong understanding of campaign automation, analytics, and reporting.
n This role requires a data-driven marketer who can balance creativity with performance metrics to drive customer acquisition, revenue growth, and ROAS improvements.
n Key Responsibilities
n Campaign Planning & Execution
n n Plan, launch, and manage paid marketing campaigns across:
n Google Ads (Search, Display, YouTube, Performance Max)
n Meta Ads (Facebook & Instagram)
n E-commerce platforms and marketplaces (Amazon Ads, Flipkart Ads, etc.)
n Build campaign structures aligned with business goals such as lead generation, conversions, sales, and brand growth.
n Conduct keyword research, audience segmentation, and competitor analysis.
n Coordinate with creative/content teams for ad copies, creatives, and landing pages.
n n Optimization & Performance Management
n n Monitor daily campaign performance and optimize budgets, bids, creatives, targeting, and placements.
n Improve KPIs including CPC, CPA, CTR, ROAS, conversion rate, and customer acquisition cost.
n Execute A/B testing strategies across creatives, audiences, and funnels.




n Track attribution and conversion journeys using analytics tools.
n n Automation & Analytics
n n Implement marketing automation workflows and rules for campaign efficiency.
n Work with tools/platforms for automated reporting, bid strategies, and audience management.
n Create dashboards and reports using Google Analytics, Looker Studio, Excel/Sheets, or similar tools.
n Analyze campaign data and derive actionable insights for scaling performance.
n n Reporting & Communication
n n Prepare weekly and monthly performance reports with insights and recommendations.
n Present campaign outcomes and optimization plans to internal stakeholders.
n Maintain campaign documentation, budgets, and performance trackers.
n n Requirements
n Experience
n n 1–3 years of hands-on experience in performance marketing or digital advertising.
n Experience managing campaigns across Google Ads and Meta Ads is mandatory.
n Exposure to e-commerce advertising platforms such as Amazon Ads, Flipkart Ads, or similar marketplaces is preferred.
n n Skills
n n Robust understanding of:
n Campaign strategy and media planning
n Conversion tracking and pixel implementation
n Audience targeting and remarketing
n Funnel optimization and attribution
n Familiarity with:
n Google Analytics (GA4)
n Google Tag Manager
n Looker Studio / Data Studio
n Understanding of automation tools, scripts, rules, or workflow-based campaign management is a plus.
n

📌 Senior Executive Performance Marketing (Raigarh)
🏢 Tonic Worldwide
📍 Raigarh