Job Description About YAAS :
n We help brands become creators. We work end to end - from ideation, scripting, acting, creating AI avatars, filming, production, editing, to uploading and everything in between. We've earned the trust of India's leading brands including Zoho, Zerodha, Vodafone-Idea, Zepto, Cleartrip, GoKwik to name a few through our creative process and track record of delivering results consistently. Our channels garner a total of 400 million+ views month-on-month.
n More about AEOS:
n About the role : We are looking to hire a Insurance/finance writer who is curious, creative, and deeply interested in internet culture, trends, and storytelling. Someone who enjoys breaking down topics into engaging, easy-to-consume content for digital audiences. Sounds like you? Read along!
n Role type: Full-time.
n In-office Location: Hebbal, Bengaluru.
n Experience: 2-4 years in content/writing.
n Project Brief : We are looking for a Insurance writer who can think and write in Hindi and English. You will be writing & learning content in finance.
n You should apply if -
n • You have previously created Insurance content for Instagram / YouTube, either for yourself or another creator. This is mandatory.
n • You understand what content formats and creator IPs are, and how they help build audience retention and recall.
n • You can come up with strong hooks for scripts- both visual and verbal, that instantly capture attention.
n • You are comfortable with feedback loops, script revisions, and collaborating with brand managers or creative teams.




n • You are curious about creator-led content and are willing to actively research and understand how successful creator IPs are built.
n This role is NOT for you if:
n • Your experience is limited to SEO/blog writing only.
n • You struggle with revisions or collaborative feedback.
n • Clear communication isn't your strong suit.
n Culture at YAAS:
n What it's like working with us:
n • Bias for action - We believe in shipping fast, learning faster, and improving along the way. Progress matters more than perfection.
n • Ego-free collaboration - Ideas are constantly challenged, refined, and improved. Feedback and rewrites are part of the creative process.
n • Ownership mindset - We don't believe in task-based execution. We value people who take responsibility for outcomes and proactively solve problems.
n • Relentless curiosity - We're always exploring & experimenting, new formats, trends, ideas, and ways to push content forward.
n Please note: There will be a mandatory format-thinking test as part of the hiring process. You'll be given a content format and asked to creatively adapt it across 2–3 completely different topics or categories. The idea is to understand how you think, simplify, and make content engaging across formats.
n Roles & Responsibilities:
n n Take ownership of the finance page's growth end-to-end,



from content strategy and scripting to page management, performance tracking, and creative coordination.
n Develop engaging content formats and scripts that align with the page's tone, storytelling style, and audience interests.
n Research and develop engaging content around insurance, investing, taxation, credit cards, loans, stock markets, fintech, and money management, much more & making complex topics easy to understand.
n Write compelling scripts that simplify financial concepts while maintaining accuracy, credibility, and audience engagement across YouTube and Instagram.
n Ensure high-quality output by maintaining robust first-draft approvals and quickly adapting based on feedback.
n Define the creative direction for the page, including content pillars, recurring formats, storytelling approach, and overall voice.
n Work closely with teams across production, strategy, editing, sound design, and other creative pods to ensure smooth execution.
n Stay updated with Finance trends, internet conversations, industry news, audience behavior, and competitor content to keep ideas fresh, relevant, and highly engaging.
n n Some of the Key words you should know :
n • IP - An Instagram or YouTube channel managed by us for a brand. This could be a new channel started from scratch or an existing brand channel. Our goal is to make the brand feel relevant, relatable, and creator-led through informative and entertaining content.
n • Pod - A small creative team assigned to one or two channels. A pod usually includes a Content Lead and a Creative Engineer that you'll work closely with.

📌 Content lead - Insurance/finance (Bengaluru)
🏢 YAAS!
📍 Bengaluru