Job Description About Superfoods Valley:
n Superfoods Valley is a fast-growing nutrition-focused startup on a mission to make everyday nutrition simple, accessible, and effective for Indian families. Through our science-backed products and purpose-driven storytelling, we aim to bridge the nutrition gap in daily diets—without changing taste, smell, or food habits.
n Website: www.goodmonk.in
n Key Responsibilities:
n 1. Develop & Execute Creative Strategy for Positive Monk. Take ownership of brand's Creative Output across formats – including Performance Creatives & Brand Campaigns
n 2. Ensure coherence of Brand Voice across all creative touchpoints
n 3. Gather a solid understanding of Who the Category & Brand consumer is and Why they buy (Pain Points / Desires). Use this effectively to build Creative Strategy & drive its Execution
n 4. Create High Performing Direct Response Creatives for Performance Marketing. Own the entire process & final output. Concept, Script, oversee the Shoot wherever required (internal / external), Final Output. This will include various kinds of creatives – Videos & Statics – UGC, Influencers, Product Centric etc
n 5. Be on top of creative performance: What's Working & What Not; and Why
n 6.Collaborate effectively with Internal teams (Performance, Writers, Designers / Editors, R&D;, Nutrition) & External Agencies to create compelling creatives, in line with business goals
n 7.



Conduct research and gather insights to inform copywriting strategy
n 8.Strengthen the ecosystem of best in class, fit for purpose Creative partners to work with
n 9. Stay up-to-date with industry trends & best practices in Direct Response Copywriting & Brand Storytelling
n What We're Looking For:
n •2-5 years of relevant experience in creative strategy, advertising, content, or brand building.
n •Proven track record of working on consumer brands—preferably D2C, FMCG, Health & Wellness
n •Solid grasp of digital-first storytelling and brand thinking.
n •A sharp eye for copy, design, and visual storytelling.
n •Excellent communication and presentation skills.
n •Comfortable managing creative workflows with external partners and in-house teams.
n •Passionate about purpose-driven brands and the health & wellness space.
n Why Join Us?
n •Be part of a purpose-led, growing brand shaping the future of family nutrition.
n •Work closely with a passionate founding team and category experts.
n •A culture that encourages ideas, ownership, and experimentation.
n •Opportunity to create content that educates, empowers, and impacts lives.
n What We Offer:
n •Competitive salary and advantages package.
n •Opportunity to work in a dynamic and creative environment.
n •Professional development and growth opportunities.
n •WFO role. Office in Ulsoor, Bengaluru

📌 Creative Strategist & Copywriter (Bengaluru)
🏢 GOOD MONK (Superfoods Valley
📍 Bengaluru