Job Description Role Overview:
n MISHO is looking for a hands-on Media Buyer-Performance Marketing to manage and optimise paid advertising campaigns across Meta and Google.
n The role will focus on campaign setup, audience targeting, budget allocation, performance monitoring, optimisation and reporting. You will work closely with the creative, e-commerce and marketing teams to ensure campaigns are executed accurately and efficiently across key markets.
n Key Responsibilities:
n n Set up, launch and manage paid campaigns across Meta Ads, Google Ads and other relevant advertising platforms.
n Build campaign, ad-set and ad-group structures based on approved marketing objectives.
n Manage daily budgets, bidding strategies, audiences, placements and campaign schedules.
n Monitor campaign performance and optimise towards agreed targets such as ROAS, CAC, conversion rate and revenue.
n Manage prospecting, retargeting, catalogue, shopping and product-launch campaigns.
n Conduct structured tests across audiences, creatives, placements and bidding strategies.
n Track budget pacing and ensure spend remains aligned with monthly and campaign-level plans.
n Identify underperforming campaigns, audiences and creatives, and make timely adjustments.
n Coordinate with the creative team on required ad formats, sizes, messaging and variations.
n Share media-performance insights to help the marketing team understand which products, creatives and audiences are performing.




n Maintain accurate campaign naming conventions, UTMs, tracking links and account documentation.
n Support pixel, conversion-event, catalogue and product-feed checks in coordination with the e-commerce or technical team.
n Prepare weekly and monthly reports covering spend, revenue, ROAS, CAC and key campaign learnings.
n Stay updated on changes across Meta Ads, Google Ads and other relevant advertising platforms.
n n Requirements:
n n 3–5 years of hands-on experience managing digital advertising campaigns.
n Strong working knowledge of Meta Ads Manager and Google Ads.
n Experience working with e-commerce or DTC brands; fashion, jewellery, beauty or lifestyle experience is preferred.
n Solid understanding of campaign structures, audience targeting, bidding, retargeting and budget optimisation.
n Familiarity with Shopify, GA4, Google Merchant Center and product catalogues.
n Ability to analyse campaign data and translate findings into practical optimisation decisions.
n Strong attention to detail, particularly around budgets, tracking and campaign setup.
n Comfortable working with spreadsheets and preparing performance reports.
n Ability to manage multiple campaigns, markets and deadlines simultaneously.
n n Additional Details:
n n Location: Mumbai (in-office role).
n Please note that only shortlisted candidates will be contacted.
n Interested candidates may also send their resumes to
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📌 Media Buyer - Performance Marketing (Mumbai)
🏢 MISHO
📍 Mumbai