Job Description: Content Creation and Management:

- Blog posts: Writing informative and engaging articles on topics related to the steel industry, such as product applications, industry trends, and company news.
- Social media content: Creating and scheduling engaging content for social media platforms like LinkedIn, Twitter, and Facebook.
- Website content: Ensuring the website's content is up-to-date, informative, and optimized for search engines.
- Case studies: Developing case studies showcasing successful steel projects and applications.

2. Search Engine Optimization (SEO):

- Keyword research: Identifying relevant keywords and phrases to target in website content and marketing campaigns.
- On-page optimization: Optimizing website elements like titles, meta descriptions, and headings to improve search engine rankings.
- Off-page optimization: Building backlinks from reputable websites to increase website authority.

3. Pay-Per-Click (PPC) Advertising:

- Campaign creation: Setting up and managing PPC campaigns on platforms like Google Ads and Bing Ads.
- Keyword targeting: Targeting relevant keywords to reach the right audience.
- Ad copy writing: Creating compelling ad copy that attracts clicks and conversions.

4. Social Media Marketing:

- Community management: Engaging with the target audience on social media platforms.




- Social media advertising: Creating and running targeted social media ad campaigns.
- Analytics: Tracking social media performance and making data-driven decisions.

5. Email Marketing:

- Newsletter creation: Designing and sending regular email newsletters to subscribers.
- Segmentation: Segmenting the email list to send targeted content.
- A/B testing: Testing different email subject lines, content, and calls to action to improve open rates and click-through rates.

6. Lead Generation:

- Landing page creation: Designing and optimizing landing pages for lead generation.
- Lead nurturing: Developing and implementing lead nurturing campaigns to convert leads into customers.

7. Website Analytics:

- Tracking website performance: Using tools like Google Analytics to track website traffic, user behavior, and conversions.
- Reporting: Analyzing website data and providing regular reports to stakeholders.

8. Brand Awareness:

- Brand messaging: Developing and maintaining a consistent brand message across all marketing channels.
- Public relations: Building relationships with media outlets to generate positive press coverage.

JOB APPLY

http://jobs.vinayakjob.com/

ANJALI SINGH 95034 51559

📌 Digital Marketing - Raigarh
🏢 Vinayak Outsourcing Works
📍 Raigarh