Job Description:

Marketing Strategy Development:

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Strategic Planning: Develop and implement comprehensive marketing strategies to promote the institution’s programs, courses, and events.

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Brand Positioning: Establish and maintain a robust brand presence across various platforms, ensuring consistent messaging that aligns with the institution’s values and mission.

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Audience Segmentation: Identify and segment target audiences (prospective students, parents, alumni, etc.) to tailor marketing efforts effectively.

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Market Research: Conduct market research to analyze trends, competition, and prospective student behavior to inform marketing strategies.

Student Recruitment & Enrollment:

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Lead Generation: Design and manage campaigns that drive prospective student inquiries and applications, including digital marketing and content marketing efforts.

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Enrollment Campaigns: Develop and execute campaigns that encourage prospective students to apply, visit the campus, or attend virtual events.

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Partnership Development: Cultivate partnerships with schools,



community organizations, and industry professionals to attract students.

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Event Management: Plan and promote open houses, campus tours, webinars, and other recruitment events to engage prospective students and their families.

Digital Marketing:

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Website Management: Oversee the maintenance and optimization of the institution’s website, ensuring it is informative, user-friendly, and aligned with marketing goals.

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Social Media Marketing: Lead social media campaigns across multiple platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) to promote programs, events, and success stories.

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SEO & SEM: Optimize the institution's online presence through search engine optimization (SEO) and manage pay-per-click (PPC) advertising campaigns (Google Ads, etc.).

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Email Marketing: Develop and implement email marketing strategies to nurture leads and keep prospective and current students engaged.

Content Development:

📌 Manager Marketing For Educaton Sector (Raipur)
🏢 Vinayak Outsourcing Works
📍 Raipur