JOB DESCRIPTION
Job Title:
Area Service and Parts Manager (ASPM)
Location: Bangalore
JOB PURPOSE:
Responsible for Customer Satisfaction, Customer Voice Management, Aftersales Business & Dealer Operation and profitability for the assigned area (Karnataka State)
Management of Dealer a
EXPECTED END RESULTS
MAJOR ACTIVITIES
Aftersales Revenue
- PMD includes Aftersales revenues (retail level at dealer or at wholesale level to dealer)
- Identify opportunities and performance gaps on an outlet level related to key NSC revenue initiatives such as Express Service, Service Contracts, tire program, CRM, etc…
- Review Dealer and Service Advisor performance in terms of retention and sales per unit received – including analysis for Lost customers activities
- Review Parts wholesale opportunities, IRF & Commodities business
- . Review dealer appointments ensuring healthy appointment ratio to ensure workshop balance
- Works with dealer sales personnel to ensure dealer meets accessory sales targets and Accessory business promotion
- Provide forecast of month-end and future Parts sale per assigned dealers
- Support in the development of outlet level annual business plans including periodic reviews on progress (PDCA)
- Monitor Dispersion Management on KPI performance
- Increase Network expansion in Tier 3 / Tier 4 as per DND plan
Marketing
- Explains NSC’s Aftersales related marketing communication programmes
- Review outlet service marketing plans including advertising spend as well as assess the effectiveness of their efforts. Include reviewing dealer CRM program, service reminder calls, seasonal campaigns, and other related activities
- Provide recommendations on new & cutting-edge ways to enhance service marketing efforts to increase customer retention
- Support NSC in national efforts like annual roadside assistance programme, trade shows, Aftersales display in motorshows, etc.…
Incentive
- Support NSC Aftersales leadership to develop incentive programmes to meet revenue and CS
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