31 Jul
|
CAB Experiences
|
Bengaluru
31 Jul
CAB Experiences
Bengaluru
Job Description Key Responsibilities
n Creative Concept Development
n n Develop original creative concepts and campaign ideas for events, experiential marketing, brand activations, exhibitions, conferences, launches, and IPs.
n Translate client briefs into engaging and impactful creative solutions.
n Collaborate with Art Directors and Designers to develop integrated creative ideas.
n Participate actively in brainstorming sessions and creative workshops.
n n Copywriting & Content Creation
n n Write compelling copy across various formats including:
n Event concepts and themes
n Campaign narratives
n Pitch presentations
n Event scripts and emcee scripts
n AV and film scripts
n Digital campaigns
n Social media content
n Website copy
n Exhibition and branding collateral
n Invitations and communication material
n Email campaigns
n Internal communication
n Award entries
n Ensure consistency in tone, messaging, grammar, and brand voice.
n n Pitch & Presentation Support
n n Develop persuasive pitch decks and presentation narratives.
n Craft storytelling frameworks that strengthen client presentations.
n Support the business development team during pitches and proposal creation.
n n Client Collaboration
n n Understand client objectives, brands, and business challenges.
n Present creative concepts confidently to clients when required.
n Incorporate client feedback while maintaining creative integrity.
n n Cross-functional Collaboration
n n Work closely with Client Servicing, Strategy, Design, Production, Digital, and Operations teams.
n Coordinate with external partners, writers, translators, and content specialists whenever required.
n n Quality & Creative Excellence
n n Maintain high standards of writing and creative quality.
n Proofread and edit all communication before final delivery.
n Ensure all deliverables meet deadlines without compromising quality.
n n Mentoring
n n Guide and mentor junior copywriters and interns.
n Review and provide constructive feedback on creative work.
n Foster a collaborative and idea-driven creative culture.
n n Skills & Competencies
n n Exceptional command of written English.
n Strong conceptual thinking and storytelling ability.
n Excellent presentation and communication skills.
n Ability to simplify complex ideas into engaging narratives.
n Strong attention to detail.
n Excellent time management and multitasking abilities.
n Ability to work under tight deadlines and fast-paced project environments.
n Collaborative mindset with solid interpersonal skills.
n Adaptability and willingness to work on diverse brands and industries.
n n Preferred Experience
n n 4–6 years of experience in copywriting, preferably within an events, experiential marketing, advertising, or integrated communications agency.
n Experience writing for live events, brand experiences, exhibitions, launches, corporate events, and digital campaigns.
n Demonstrated portfolio showcasing concept development, campaign writing, event scripts, and presentation work.
n n Educational Qualification
n n Bachelor's degree in English, Mass Communication, Journalism, Advertising, Marketing, Literature, or a related field.
n A postgraduate qualification in Advertising, Communication, or Creative Writing is an added advantage.
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📌 Senior Copywriter (Bengaluru)
🏢 CAB Experiences
📍 Bengaluru