Job Description

Job Title: Performance Marketing Executive
Department: Founder's Office - Marketing team
Location: Vadodara (On-site)

Experience: 2–5 years

Roles & Responsibilities

- Plan and execute paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), Linked In, and other performance channels.
- Drive user acquisition, lead generation, and conversions aligned with business objectives.
- Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategy.
- Manage campaign budgets and bids to maximize ROI and reduce CPA.
- Set up tracking mechanisms using UTM parameters, Google Tag Manager, and other tools.
- Monitor and report on key performance indicators (CPC, CTR, CPA, ROAS, Conversion Rate).
- Run A/B tests on creatives, ad copies, and landing pages to improve performance.
- Collaborate with designers and content creators to develop high-converting creatives and copy.
- Continuously optimize campaigns based on data insights, performance trends,



and audience behavior.
- Stay updated with platform changes, algorithm updates, and digital marketing trends.

Must-Have Skills

- Hands-on experience with Google Ads, Meta Ads, and Linked In Ads.
- Strong understanding of performance metrics and conversion tracking tools.
- Ability to manage ad budgets, optimize bidding strategies, and improve ROAS.
- Familiarity with Google Analytics, Google Tag Manager, UTM tracking, and similar tools.
- Excellent analytical and problem-solving skills.

Positive-to-Have Skills

- Experience with SaaS marketing or performance campaigns for tech/legal-tech products.
- Knowledge of tools like Hotjar, Clever Tap, or Hub Spot for remarketing or funnel optimization.
- Working knowledge of landing page builders (Unbounce, Webflow, etc.).
- Familiarity with affiliate and influencer performance models.

📌 Performance Marketing Executive (Vadodara)
🏢 Promact Infotech
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