Job Description

Content & Growth Strategist

Remote | Full time

About the role

We're looking for someone who can be the face and voice of Kraftbase's content, and who also owns the strategy behind it.

This is not a purely behind the scenes marketing role. You'll be scripting, shooting, and appearing in content yourself, while also identifying what's worth talking about in the first place. You'll work closely with the design team to turn our project work, design breakdowns, and industry perspective into content that grows our reach and pulls the right audience toward Kraftbase.

What you'll own

- Spot relevant trends, conversations, and moments in design, AI, and SaaS worth commenting on or breaking down
- Plan, script, and shoot content, including appearing on camera regularly across formats like design breakdowns, quick takes, and explainer style videos
- Build and manage a content calendar across platforms (Instagram, Linked In, You Tube, and others as we expand)
- Translate technical and design heavy topics into content that's easy to follow for a broader audience
- Partner with the design team to source stories, case studies, and behind the scenes material worth turning into content
- Track what's working, learn from performance, and adjust format and topics accordingly




- Represent Kraftbase's voice and point of view consistently across every platform we show up on

What we're looking for

- Comfortable and confident on camera, this is a core part of the role, not an occasional ask
- A robust sense for what makes content worth watching, whether that's a trend, a hook, or a way of explaining something complex simply
- Genuine interest in design, technology, or the startup and SaaS world (you don't need to be a designer, but you should be curious about what we do)
- Self starter who can take an open ended mandate and run with it, this role has real ownership and very few fixed boundaries
- Experience creating short form content is a strong plus, but we care more about instinct and consistency than a polished portfolio
- Comfortable working remotely and collaborating with a distributed team and stakeholders

What we offer

- A genuinely open role. You'll have ownership over the content direction, not just execution of someone else's brief
- Exposure to a range of brands, products, and platforms through Kraftbase's client work
- Direct collaboration with the design team and founder, not layers of approval
- Remote flexibility
- Compensation at industry standard, along with perks such as company stocks and a performance based bonus

How to apply

Interested Apply here: https://tally.so/r/Gxaqke

📌 Content & Growth Strategist (Vadodara)
🏢 Kraftbase
📍 Vadodara