Description
This role is for one of the Weekday's clients
Salary range: Rs 100000 - Rs 250000 (ie INR 1 - 2.5 LPA)

Min Experience: 1+ years
Location: Kolkata
JobType: full-time

We are looking for a creative, data-driven, and results-oriented Digital Marketing Executive to join our growing marketing team. This role is ideal for professionals with 1–5 years of experience who are passionate about building brand presence, driving customer acquisition, and executing high-impact digital campaigns across multiple online channels.
As a Digital Marketing Executive, you will be responsible for planning, executing, monitoring, and optimizing digital marketing initiatives to improve brand visibility, generate quality leads, and maximize return on investment. You will collaborate closely with content, design, sales, and product teams to create engaging campaigns that align with business objectives.
The ideal candidate has a robust understanding of digital marketing strategies, hands-on experience in social media marketing,



and expertise in running and optimizing performance marketing campaigns across various advertising platforms.

Requirements
Key Responsibilities
- Plan, execute, and manage end-to-end digital marketing campaigns across multiple online channels.
- Develop and implement social media marketing strategies to increase brand awareness, audience engagement, and customer acquisition.
- Create, schedule, and optimize content for platforms such as Facebook, Instagram, LinkedIn, X, YouTube, and other relevant channels.
- Manage paid advertising campaigns on platforms including Google Ads, Meta Ads, LinkedIn Ads, and other performance marketing channels.
- Monitor campaign performance using analytics tools and continuously optimize campaigns to improve ROI, conversion rates, and cost efficiency.
- Conduct keyword research, audience segmentation, competitor analysis, and market research to support campaign planning.
- Track website traffic, lead generation, customer enga

📌 Digital Marketing Executive (Kolkata)
🏢 Weekday AI
📍 Kolkata