Job Description We are looking for a VP of Growth ( digital/performance marketing agency background preferred with exposure to organic marketing as well) to drive end-to-end growth across multiple consumer fintech products such as LenDenClub & InstaMoney.
n This is not just an acquisition role. This leader will be responsible for:
n n GTM strategy
n User acquisition and engagement strategy
n Ownership of strategy execution
n Cross-functional growth orchestration (Product & Marketing)
n Ultimately owning business numbers (GMV, MAU, ATS, Revenue )
n n This role sits closely with the Business Head and leadership team, and operates as the central growth integrator across marketing, product, tech, data and businesses
n Role Mandate:
n To build and execute a structured growth engine that converts strategy into measurable business outcomes across acquisition, engagement, retention, and monetisation.
n Key Responsibilities:
n 1. GTM Strategy & Execution Ownership
n Lead end-to-end GTM planning and execution for products
n Define clear customer segments, positioning, channel mix and rollout strategy
n Translate business objectives into executable monthly and quarterly growth roadmaps
n Ensure cross-functional readiness across marketing, product, credit, tech and ops
n Track GTM performance and course-correct rapidly
n 2. Business Outcome Ownership
n Own growth-linked KPIs including:
n Disbursements / Investments (GMV)
n Revenue and contribution margins
n CAC, ROAS
n Retention metrics
n MAU and ARPU / ATS
n Ensure acquisition efforts translate into profitable growth
n Drive alignment between volume targets and portfolio quality
n This role is accountable for outcomes — not just traffic.
n 3. Acquisition Strategy
n Define acquisition strategy by product, channel, and customer cohort
n Translate business objectives into channel-level growth plans (paid, organic etc )
n Recommend budget allocation based on incremental impact and unit economics




n Balance paid-led and organic-led growth strategically
n 4. Engagement & Retention
n Build engagement strategy post-acquisition
n Improve funnel conversion from install → application → disbursal → retention
n Drive lifecycle marketing and CRM strategy
n Identify and unlock retention growth levers
n Work with product to improve user experience and stickiness
n 5. Performance & Attribution
n Lead attribution and measurement frameworks across tools and platforms
n Drive clarity on incremental performance vs cannibalisation
n Establish robust reporting linking channel spend to business contribution
n Improve signal quality for budget allocation decisions
n 6. Execution Orchestration
n Partner with Marketing, Product, Tech, Business Heads to drive aligned execution
n Remove cross-functional bottlenecks impacting growth
n Enable faster decision-making on scaling and optimisation opportunities
n Institutionalise weekly growth review rhythms
n 7. Experimentation & Scale
n Own structured experimentation roadmap across acquisition and engagement
n Drive hypothesis-led testing culture
n Convert successful pilots into scalable playbooks
n Continuously identify new growth channels and distribution opportunities
n 8. Stakeholder Leadership
n Act as the central growth integrator across Business, Marketing, Product, Tech, and Data
n Align teams around shared growth metrics
n Bring clarity in situations of channel conflict or attribution overlap
n Present transparent growth narratives to leadership
n What We're Looking For : Must-Haves
n 8–12 years in a digital and performance marketing agency or growth marketing role,



in fintech or consumer internet
n Strong understanding of unit economics (CAC, ROAS, payback, contribution margin)
n Demonstrated experience owning business outcomes, not just channel metrics
n Experience leading cross-functional GTM execution
n Ability to operate in matrixed organisations and influence without direct reporting authority
n Strong analytical mindset with bias for action
n Nice-to-Haves
n Lending or fintech experience
n Experience scaling multi-channel acquisition
n Product-led growth exposure
n Experience managing large budgets
n Success in This Role Looks Like
n Clear GTM frameworks across products
n Predictable, profitable growth engine
n Improved funnel conversion and engagement
n Reduced channel conflict through structured allocation
n Business teams viewing growth as integrated, not siloed
n Company Description
n Vartis Platforms, founded in 2015, the holding company of LenDenClub and InstaMoney is a profit making FinTech company. For the year ended March25, Vartis Platforms's net profit was Rs. 34 crs on a revenue of Rs. 236 Crs. The platform has a community of over 3 crore registered users and more than ₹19,000 crore disbursed in loans.
n LenDenClub is India's largest peer-to-peer (P2P) lending platform, empowering individuals to grow their wealth through innovative and reliable financial solutions. As an RBI-registered NBFC-P2P, LenDenClub emphasizes trust, transparency, and technology to provide secure and seamless transactions. LenDenClub offers lenders an opportunity to diversify their portfolios and achieve better returns compared to traditional investment options.
n InstaMoney is among India's top 3 short term personal loan apps and serves salaried and self employed borrowers (Pan India) , who are looking for instant collateral free loans. It sources borrowers via multiple direct platforms and through embedded partnerships with all major payment platforms in India.

📌 Vice President of Growth (Raigarh)
🏢 LenDenClub
📍 Raigarh