Job Description:

About the Role

We are seeking a results-driven Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate will be responsible for managing a portfolio worth ₹500K, ensuring maximum ROI, brand consistency, and performance-driven outcomes.

This role demands analytical thinking, creativity, and a deep understanding of online marketing channels, campaign optimization, and performance measurement.

Key Responsibilities
- Campaign Strategy & Execution
- Plan, create, and execute paid advertising campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and others.
- Develop audience targeting strategies and compelling ad creatives aligned with brand goals.
- Collaborate with design and content teams to ensure effective ad copies and visuals.
- Performance Tracking & Optimization
- Monitor daily performance metrics to understand ad effectiveness and ROI.
- Optimize campaigns for better CTR, CPC, and conversion rates.
- Conduct A/B testing on creatives, ad copies,



and landing pages.
- Budget & Portfolio Management
- Manage and allocate a marketing budget of approximately ₹500K across campaigns efficiently.
- Track spend and ensure optimal utilization within assigned limits.
- Generate weekly/monthly budget and performance reports.
- Analytics & Reporting
- Use Google Analytics, Meta Business Manager, and other analytics tools for tracking campaign performance.
- Prepare performance dashboards and present insights to management.
- Identify new opportunities to improve campaign efficiency and reach.
- Market Research & Trends
- Stay updated with the latest marketing trends, ad platform updates, and competitors’ strategies.
- Recommend cutting-edge campaign ideas to enhance brand visibility and engagement.

Key Skills & Competencies
- Strong knowledge of Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
- Hands-on experience with SEO, SEM, and analytics

📌 Vacancy for Marketing Executive (Pune)
🏢 PS Human Resources and Consultants
📍 Pune