Marketing Automation and Digital Content Specialist

About the role

Navitas is looking for a digitally savvy and performance-focused Marketing Automation and Digital Content Specialist to join our team and shape the way prospective students engage with our brands.

In this exciting role, you'll bring customer journeys to life by designing, building, and optimizing personalised email, WhatsApp, and SMS campaigns using Salesforce Marketing Cloud and related platforms. Working at the intersection of content, technology, and data, you'll transform campaign strategies into engaging, automated communications that deliver the right message to the right audience at every stage of the recruitment journey.

If you thrive in a fast-paced, collaborative workplace, enjoy turning insights into impactful campaigns, and are passionate about creating exceptional digital experiences, we'd love to hear from you.

Key Responsibilities

Marketing Automation and Omnichannel Strategy Support:
- Translate campaign briefs, journey strategies and audience logic into practical execution plans with brand,



sales and admissions teams.

Omnichannel Marketing Communications:
- Build, test and deploy personalized email, WhatsApp and SMS communications, adapting content and calls to action for each channel.

Email Campaign Build and Digital Content Execution:
- Build emails, templates, content blocks and campaign assets, and write or adapt accurate content across brands, audiences and funnel stages.

Dynamic Content, Personalisation and Segmentation:
- Build and test segmentation, triggers and dynamic content using brand, course, campus, recruitment stage and behavioral data.

Journey and Automation Support:
- Build, maintain and test automated journeys, including sends, waits, decision splits, audience rules and coordinated lead handoffs.

Technology and Platform Support:
- Use Salesforce Marketing Cloud and support other CRM, automation, WhatsApp and SMS platforms while maintaining organized ca

📌 Marketing Automation and Digital Content Specialist (New Delhi)
🏢 Navitas
📍 New Delhi