Job Description About the Role
n We are looking for a highly driven and performance-oriented Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.
n The ideal candidate should be capable of independently handling large-scale campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.
n Key Responsibilities
n ● Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.
n ● Perform end-to-end campaign setup including audience targeting, budget allocation, bidding
n strategy, ad creation, and tracking implementation.
n ● Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.
n ● Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.
n ● Analyze campaign performance data and derive actionable insights to improve overall account
n efficiency.
n ● Coordinate with internal teams for creative requirements, tracking implementation, campaign
n timelines, and reporting.
n ● Ensure campaigns are launched with proper QA checks including creatives, tracking URLs,
n audience setup, and conversion events.
n ● Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.




n ● Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming
n campaigns proactively.
n ● Prepare daily, weekly, and monthly performance reports with optimization recommendations
n and business insights.
n Required Skills & Experience
n ● Minimum 4–5 years of hands-on experience in managing Meta advertising campaigns. With a complete knowledge of branding.
n ● Strong expertise in Meta Ads Manager with proven campaign optimization experience.
n ● Good understanding of performance marketing metrics, attribution models, and conversion
n tracking.
n ● Experience in handling campaigns across lead generation, app installs, website traffic, and
n e-commerce objectives.
n ● Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences.
n ● Strong analytical and problem-solving skills with the ability to interpret campaign data
n effectively.
n ● Experience in budget management and scaling high-performing campaigns.
n ● Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
n ● Good communication and stakeholder management skills.Candidate Profile
n ● Bangalore-based candidates preferred.
n ● Versatile to work in dynamic business environments.
n ● Strong ownership mindset and attention to detail.
n ● Ability to work collaboratively with cross-functional teams.
n ● Proactive approach toward campaign improvement and operational excellence.

📌 Performance Specialist (Bengaluru)
🏢 Grapes Worldwide
📍 Bengaluru