The Chance
Lead Adobe’s global in-house Social & Programmatic buying function across all regions This role coordinates multiple regional pods (AMER, EMEA, JAPAC), driving unified execution across paid social, organic social, and programmatic channels to improve full-funnel performance.
What you'll Do
- Own global media buying strategy across social (paid + organic) and programmatic, ensuring cross-channel alignment and full-funnel impact
- Lead and mentor Pod Leaders across regions (in India), driving performance, accountability, and consistent execution standards
- Develop scalable frameworks that integrate social and programmatic planning, implementation, optimization, measurement, and reporting
- Drive cross-channel optimization strategies by coordinating audience, creative, and bidding approaches across platforms and DSPs
- Champion innovation through AI tools, automation, and advanced optimization, improving efficiency and performance at scale
- Partner with Strategy, Analytics, Creative, and Ad Ops to align on coordinated media strategies and measurement frameworks




- Translate regional insights into global strategies while accounting for market-specific nuances
- Coordinate budget allocation, forecasting, and investment strategy across channels and regions
- Ensure operational quality across trafficking, tagging, QA, and governance on both social platforms and DSPs

What you need to succeed
- Over 10 years of experience in paid social and programmatic media buying, including managing campaigns on a global scale
- Extensive knowledge of leading social platforms and DSP networks (DV360, AdCloud, The Trade Desk, Yahoo DSP)
- Solid grasp of cross-channel strategy, including how social and programmatic interact throughout the funnel
- Proven leadership experience managing managers and/or multi-team global structures (5+ direct/indirect reports)
- Experience implementing solutions based on artificial intelligence, automation, or advanced analytics in media work

📌 Sr. Manager, Buy Desk (Bengaluru)
🏢 Adobe
📍 Bengaluru