Job Description Key Responsibilities:
n n End-to-end ownership of marketing communications calendar.
n Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention.
n Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics.
n Lead and guide the execution team for BAU Campaigns and Journey setups
n Coordinate with brand and tech teams to ensure flawless execution of campaigns.
n Track delivery reports and funnel metrics for each campaign and share insights.
n n Key Requirements
n n Understanding of CRM with a minimum of 4 years of relevant experience




n Proficiency in MS Office applications specifically Excel and PowerPoint, and past hands-on experience in working on one or more of mobile marketing tools such as clever tap, MO engage etc.
n Experience in managing customer life cycle, retention, CRM activities for B2C.
n Must be data driven with solid problem solving and analytical skills
n Must be able to provide creative feedback and think Consumer First for CRM Communications and User Journey
n Able to collaborate effectively across teams such as Product, Design, Business, Brand Teams
n High degree of ownership in taking things to completion
n

📌 Senior Associate- CRM (Amritsar)
🏢 Americana Restaurants
📍 Amritsar