Job Description Lead - Copywriter - Job Description
n As a Lead - Copywriter, you will be responsible for shaping Kushal's brand voice and leading the development of compelling campaigns, content and communication across all customer touchpoints.
n Key Responsibilitie
n sBrand & Content Developmen
n tOwn and evolve Kushal's brand voice across campaigns, digital platforms and customer communications
n Develop messaging frameworks and copy guidelines that position the brand as contemporary, aspirational and culturally relevant
n Create engaging content that builds emotional connections while supporting business objectives
n Creative & Campaign Leadershi
n pLead the conceptualization and execution of integrated campaigns across digital, social, retail and video platforms
n Write and oversee copy for brand films, campaign films, launch campaigns, social media, website content, email marketing and retail communication
n Develop impactful taglines, headlines, scripts, campaign messaging and calls-to-action
n Performance & Consumer Communicatio
n nDevelop and oversee conversion-focused copy for performance ads, landing pages, CRM communication, promotional campaigns and website content
n Partner with performance marketing teams to create messaging that balances brand storytelling with business objectives
n Translate consumer insights, market trends and cultural moments into relevant and engaging communication
n




n Team Leadership & Collaborati
n onLead, mentor and review the work of copywriters within the tea
n m.Provide constructive feedback to elevate the quality of writing and creative thinkin
n g.Collaborate closely with designers, marketers, stylists, photographers and videographers to bring ideas to lif
n e.Quality & Innovati
n onMaintain high standards of writing, accuracy and consistency across all deliverable
n s.Stay updated on industry trends, content formats and evolving consumer behavior to strengthen the brand's communicatio
n n.
n Candidate Prof
n ileBachelor's degree in English, Journalism, Communications, Marketing or a related fie
n ld.8–12 years of experience in copywriting, brand communication, advertising, content strategy or a similar ro
n le.Experience working with fashion, beauty, lifestyle, luxury, jewellery or consumer brands is preferr
n ed.Strong portfolio showcasing campaign concepts, scripts, social content, brand films and integrated marketing campaig
n ns.Proven experience leading or mentoring copywriters and collaborating with cross-functional creative tea
n ms.Excellent command of written English with robust conceptual and communication skil
n ls.Understanding of both brand-building and performance-driven conte
n nt.Ability to thrive in a fast-paced, collaborative and creative environme
nt.

📌 Lead - Copywriter (Bengaluru)
🏢 Kushals Fashion Jewellery
📍 Bengaluru