Job Description:

Key Roles & Responsibilities:-
- Develop and execute comprehensive SEO strategies tailored for the healthcare insurance industry, driving high-quality organic traffic and leads to Niva Bupa’s digital platforms.
- Conduct in-depth keyword research focusing on health insurance, wellness, and related customer intent to identify content opportunities.
- Optimize website architecture, meta tags, landing pages, and on-page elements for both users and search engines, ensuring compliance with healthcare marketing regulations.
- Oversee technical SEO audits and collaborate with web developers to resolve issues affecting crawlability, indexation, and site speed.
- Collaborate with the content marketing team to create SEO-optimized content that educates and engages prospective customers.
- Manage off-page SEO activities, including link-building strategies, digital PR, and partnerships relevant to healthcare and insurance domains.
- Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console, SEMrush,



or Ahrefs; prepare detailed monthly reports with actionable insights.
- Stay updated with search engine algorithms and healthcare industry trends, adapting strategies to maintain competitive advantage.
- Lead SEO campaigns aligned with broader digital marketing initiatives such as paid campaigns, social media, and brand awareness efforts.
- Coordinate with external agencies to ensure alignment with company goals

Key Functional Competencies:-

Advanced SEO Strategy Development:

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Ability to design and implement sophisticated, multi-channel SEO strategies aligned with business goals.

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Expertise in long-term organic growth planning and competitive landscape analysis

Technical SEO Proficiency:
- Robust knowledge of website architecture, crawl budget optimization, schema markup, hreflang tags, canonicalization, and advanced troubleshooting.
- Proficiency in diagnosing and resolving complex SEO technical issues affecting site heal

📌 AM/Manager – Digital Marketing (Gurugram)
🏢 Mancraft Consulting
📍 Gurugram