Job Description Social Media Managern (Group Role | Education Brands | Agency-friendly | Consumer-brand mindset)
n At Universal Education, social media isn't just about posts and reels — it's about building communities, shaping perception, and driving trust at scale.
n We're looking for a Social Media Manager who can think like a brand custodian, act like a growth marketer, and collaborate like an agency partner — someone who's ready to own the social media universe across one of India's most diverse education portfolios.
n If you've spent years inside an agency, juggling multiple brands and clients — or you've been running social for a consumer brand with high expectations — this role gives you scale, ownership, and impact.
What You'll Ownn This is a group-level leadership role, responsible for shaping and driving social media strategy across:
n n All Stellarworld School campuses
n All Universal Schools
n Other K–12 brands under Universal
n Colleges under Universal Education
n Universal SkillTech University
n n Each brand has its own personality. Your job?
n Create one strategic backbone — while letting every brand sound like itself.
What You'll Don n Own the big picture: Define and drive the overall social media vision and strategy across brands
n Lead through agencies: Manage, brief, challenge, and partner with external social & creative agencies (this is non-negotiable)
n Keep brands sharp: Oversee content calendars,



storytelling, and tone — ensuring consistency without killing creativity
n Be present where it matters: Guide and review social coverage of school, college, and university events
n Make data your co-pilot: Track performance, dig into insights, and optimise content and campaigns for impact
n Protect the brand: Ensure timely community engagement, issue management, and reputation hygiene
n Collaborate like a pro: Work closely with internal marketing, design, and leadership teams
n Scale influence: Oversee influencer collaborations and evaluate what actually moved the needle
n Who You Aren n 8+ years in social media / digital marketing
n Have worked closely with agencies — either as a client or from inside an agency (mandatory)
n Comfortable managing multiple brands at once without dropping quality or sanity
n Deep understanding of Instagram, Facebook, LinkedIn, performance metrics, and platform behaviour
n Strong at storytelling + structure — creative, but never chaotic
n A natural planner, explicit communicator, and confident leader
n Why This Role Is Differentn n Real ownership — not just execution
n Portfolio scale — schools, colleges, universities, multiple audiences
n Creative + strategic balance — you're not just managing feeds, you're shaping narratives
n Perfect crossover role for agency professionals ready to go in-house
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📌 Social Media Manager (Raigarh)
🏢 Universal Education
📍 Raigarh