Department: Retail Banking / Branch Banking
Location: [City, State]
Reports To: Regional Manager / Area Sales Manager
Job Summary:
The Branch Manager – Liabilities (CASA) is responsible for driving the growth of Current and Savings Account (CASA) deposits, leading the branch team, ensuring high-quality customer service, and maintaining compliance with all operational and regulatory requirements. The role focuses on achieving branch-level targets for CASA accounts, building customer relationships, and managing day-to-day branch operations effectively.
Key Responsibilities:
1. Business Development & Sales (Liabilities Focus):
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Achieve and exceed CASA (Current Account/Savings Account) acquisition and balance targets for the branch.
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Identify and develop current business opportunities, especially high-net-worth and SME clients.
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Promote cross-selling of bank products (FDs, insurance, mutual funds, etc.).
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Drive customer acquisition through campaigns, referrals, and networking events.
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Maintain healthy relationship management with existing customers to deepen wallet share.
2. Branch Operations & Compliance:
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Oversee daily branch operations to ensure smooth functioning and compliance with internal and regulatory standards.
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Ensure timely and accurate reporting of branch activities.
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Manage audit requirements and ensure zero non-compliance findings.
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Safeguard branch cash, documents, and assets.
3. Team Leadership & People Management:
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Lead, mentor, and manage branch staff to achieve individual and branch targets.
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Monitor team performance and provide timely feedback and training.
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Promote a customer-first culture in the branch.
4. Customer Experience:
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Ensure high-quality service delivery to customers across all touchpoints.
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Handle and resolve escalated customer grievances effectively.
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Conduct customer engagement programs to enhance satisfaction and retention.
Key S
📌 IDFC Bank (Ahmedabad)
🏢 Acura Solution
📍 Ahmedabad
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