Skills:-
- Have excellent knowledge of Google Ads, & Meta Ads.
- Developing and executing strategic marketing plans to promote our products/services and increase brand visibility.
- Managing all aspects of digital marketing campaigns, including social media, email marketing, SEO, SEM, and content creation.
- Conducting market research and competitor analysis to identify opportunities for expansion and stay ahead of industry trends.
- Collaborating closely with cross-functional teams to ensure marketing efforts are aligned with business objectives.
- Monitoring and analyzing campaign performance metrics to optimize ROI and drive continuous improvement.
- Effectively managing the marketing budget and allocating resources to maximize results.
- Cultivating strong relationships with clients, partners, and industry influencers to support our marketing efforts.
Key Responsibilities:
➢ Lead Marketing Function:
Oversee the entire marketing function, including digital marketing and branding initiatives.
Develop and implement marketing strategies to drive brand growth and customer acquisition.
➢ Full-Funnel Acquisition Marketing:
Lead and execute full-funnel acquisition marketing strategies to attract and retain customers.
Utilize data and analytics to optimize marketing campaigns and improve conversion rates.
➢ Consumer Insights and User Acquisition:
Build and leverage data-driven consumer insights to inform user acquisition strategies.
Identify key consumer trends and behaviors to enhance marketing efforts.
➢ Communication & Media Planning:
Develop creative campaigns and media plans for brand promotions.
Determine the optimal media mix to maximize campaign reach and effectiveness.
➢ Marketing Strategy Development:
Design and implement marketing strategies across online and offline channels.
Launch recent brands and SKUs, ensuring successful market entry and growth.
➢ Entrepreneurial Thinking:
Ability to think entrepreneurially and drive in