Job Description Designation: Director – Activation (Influence Practice)
n Location: Mumbai
n Experience: 8–10 Years
n About the Role
n We are looking for a dynamic and commercially savvy Director – Activation to lead influencer and creator-led activations for our Influence Practice in India. This role will be responsible for building and managing creator partnerships, driving end-to-end campaign activations, and delivering impactful influencer marketing programs that align with client objectives.
n The ideal candidate will have experience working with talent agencies, creator management firms, influencer marketing agencies, or brand partnerships teams, with a strong network across creators, talent managers, and digital platforms.
n Key Responsibilities
n Creator & Talent Partnerships
n n Develop and manage relationships with creators, influencers, talent agencies, and management companies across categories.
n Identify and onboard relevant talent for brand campaigns and long-term partnerships.
n Negotiate commercial terms, contracts, deliverables, and partnership agreements.
n n Campaign Activation & Execution
n n Lead end-to-end execution of influencer and creator-led campaigns from brief to delivery.
n Partner with strategy, client servicing, and content teams to translate campaign objectives into activation plans.
n Ensure timely execution, quality control, and seamless stakeholder management across campaigns.
n n Business & Client Management
n n Act as a trusted advisor to clients on creator marketing, influencer trends, and activation opportunities.
n Present creator recommendations, campaign concepts, activation plans, and performance outcomes.
n Support business development efforts by contributing to pitches and new growth opportunities.
n n Industry & Market Intelligence
n n Stay updated on creator economy trends, platform updates, and emerging talent.




n Build and maintain a strong understanding of influencer marketing best practices and measurement frameworks.
n Leverage data and insights to optimize campaign performance and creator selection.
n n Team Leadership
n n Mentor and guide activation team members, ensuring operational excellence.
n Build scalable processes for talent sourcing, contracting, campaign execution, and reporting.
n n Qualifications & Experience
n n 8–10 years of experience in influencer marketing, creator partnerships, talent management, branded content, or digital activations.
n Proven experience working with talent agencies, creator management firms, influencer networks, or entertainment agencies.
n Strong network within the creator ecosystem across India.
n Demonstrated experience managing large-scale influencer campaigns and brand activations.
n Excellent negotiation, stakeholder management, and relationship-building skills.
n Strong understanding of social platforms including Instagram, YouTube, LinkedIn, X, and emerging creator platforms.
n Ability to manage multiple campaigns and stakeholders in a fast-paced environment.
n n Preferred Attributes
n n Entrepreneurial mindset with strong problem-solving abilities.
n Robust commercial acumen and understanding of influencer marketing economics.
n Excellent communication, presentation, and client-facing skills.
n Passion for culture, trends, creators, and digital storytelling.
n n Success Metrics
n n Growth and quality of creator partnerships.
n Campaign delivery excellence and client satisfaction.
n Revenue contribution from influencer activations.
n Operational efficiency and activation scalability.
n New business support and creator-led innovation.
n n Ideal Background: Talent Agency, Creator Management Agency, Influencer Marketing Agency, Entertainment Partnerships, Digital Media Agency, or Brand Partnerships team managing creator ecosystems.

📌 Director - Activation (Raigarh)
🏢 PUBLICIS GROUPE
📍 Raigarh