Job Description Responsibilities
n • Campaign Strategy & Execution: Develop and execute full-funnel, digital-first
n campaigns (awareness → conversion) across Meta, Google, YouTube, and
n programmatic platforms, to drive awareness, engagement, and ticket conversions
n • Content and Creative Management: Develop content independently and act as
n custodian with creative and design teams to produce performance-led ad assets,
n event listings, and social content that drive engagement and conversions
n • Data & Optimization: Leverage audience insights, campaign analytics and ticketing
n data to refine targeting, optimize spend efficiency and CPA to maximise ROAS
n • Ticketing Operations & Conversion Management: Using in-house capabilities and
n working with third-party ticketing platforms for inventory management, tracking, pixel
n setup, and A/B testing to maximize reach and occupancy
n • Brand Playbooks: Develop scalable brand guidelines and detailed bibles across IPs
n for marketing assets, on-ground materials, and event-day touchpoints, in coordination
n with production design to ensure a consistent world class audience experience
n • Cross-Functional Collaboration: Partner with business strategy, creative operations,
n technology,



and legal teams to align marketing initiatives with overall IP and
n experience objectives
n Qualifications
n • 1-2 years of experience in marketing strategy and operations, ideally within live
n entertainment, media or direct to consumer tech sectors
n • Demonstrated success in scaling audiences and driving ticket sales through
n performance marketing, innovative campaigns and customer funnel optimization
n • Solid command over Meta Ads Manager, Google Ads, YouTube Ads, and analytics
n platforms
n • Hands-on experience with tracking tools (Google Analytics, Tag Manager, pixels, UTM
n structures)
n • Ability to interpret data into actionable insights and communicate them clearly with
n teams
n • Excellent creative sensibility to deliver innovative content across media and formats
n • Ability to manage ticketing operations, including A/B testing, yield optimization, and
n partnerships with third party platforms
n • Skilled at developing brand and process manuals to drive customer obsession
n practices
n • Strong stakeholder management capability to drive cross-functional collaboration
n • A passion for live entertainment, arts and culture, and innovation in storytelling

📌 Executive/Senior Executive, Performance Marketing (Raigarh)
🏢 Saregama India
📍 Raigarh