Job Description:

We have an opening in our organization for a "Digital Marketing Executive" position. Sharing details regarding position:

05/07/24

HPS/2024/405
Digital Marketing
Male / Female
1
5 to 10
Diploma in Digital Marketing

Job Description:
- Manage both on-page SEO and off-page SEO for the company.
- Develop and map out SEO and Social Media content.
- Reviewing/writing necessary content for the landing page.
- Setting up and executing digital advertising campaigns on platforms of Facebook, Google AdWords campaign, etc. by performing necessary keyword research or conceiving landing page content, layout & design.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Focus on a combination of tactics and strategy for SEO/SEM/SMM.
- Performing periodic technical audits on the website, making short and long term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals) etc.




- Consulting with web developers to ensure the necessary technical architecture is in place.
- Monitoring SEO trends, best practices and techniques to ensure cutting edge strategy, top website rankings and identification of current opportunities.
- Keyword research on the company’s site by considering the existing SEO reach, competition bench marking and cross-channel analysis to arrive at targeted keyword sets.
- Continually analyze results to optimize website content,as well as reporting progress and results.
- Working Knowledge of Google Analytics and Reporting Platforms.
- Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggest recommendations.
- On Page Optimization Conduct detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization.
- Content Strategy

📌 Digital Marketing (Vapi)
🏢 Harsh Placement Services
📍 Vapi